Author Archives: Loknath Das

Festive weekends bolster cinema advertising industry

Akshay Kumar and Bhumi Pednekar in a still from ‘Toilet: Ek Prem Katha’. New Delhi: For Akshay Kumar’s satirical comedy Toilet: Ek Prem Katha, an Independence Day holiday weekend release, digital cinema distribution network UFO Moviez reported a 70% increase in advertiser interest compared to a regular Friday. In April, director S.S. Rajamouli’s war epic Baahubali 2: The Conclusion had proven disproportionately large for ... Read More »

Four Lessons For The Underdog On How To Win In Business

Shutterstock The biblical story of David and Goliath is one pondered every day by many in the business world who face adversity and adversaries that seem unconquerable. As stories go, this one is captivating because it pits a seemingly weaker opponent, David, against the almighty Goliath, who is self-assured in his size and power and is self-touted as the “invincible ... Read More »

A fundamental right to create jobs

Farmers have the potential to emerge as the largest direct and indirect job creators in the economy. Photo: Bloomberg During his fourth Independence Day address, Prime Minister Narendra Modi implored the youth to generate employment rather than just seek jobs. He listed out several initiatives of his government to facilitate entrepreneurship. These include access to credit, ease of getting clearances, ... Read More »

What the fitness industry says … and what it really means

Self improvement is about hard work, not cutting corners – but fitness marketing might have you believe otherwise CREDIT: GETTY You see this dishy looking guy? His name was George Hackenschmidt and he was an early 20th Century bodybuilder, wrestler, and strongman. Hackenschmidt is often credited with inventing the modern bench press, the hack squat, and the bear hug. He was unimaginably strong, ... Read More »

Neymar slams Barcelona bosses after PSG home debut

Neymar went on to score twice in his PSG home debut against Toulouse on Sunday. Photo: Reuters Paris: Paris Saint-Germain’s world-record signing Neymar launched a scathing attack on his former club’s directors, saying “Barca deserve much better”. The people in charge at the Catalan giants “are not the people who should be there, for the direction of Barca,” Neymar told reporters ... Read More »

How slowing down your travel can enhance your holiday

Time, they say, is the newest luxury item. If you’ve got it, use it well, especially when it comes to travel. And if you’ve had the chance to eat the mushroom gnocchi in the fancy restaurant on Brittany Ferries, which sails between France, Spain, and England, you know there are ways to travel well without racing across the globe, or ... Read More »

Songs for the eclipse – 10 of the best

. Bonnie Tyler – Total Eclipse of the Heart Songwriter Jim Steinman originally penned his 1983 smash from the point of view of a despondent vampire for a proposed musical he wrote based on Nosferatu. Tyler’s sore-throated vocals perfectly matched the strained drama of Steinman’s music. Together, they created both a great pop song and a staggering piece of kitsch. Either ... Read More »

Pizza Is Selling Like Hotcakes On Facebook…And Other Small Business Tech News This Week

Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Americans love ordering pizza on Facebook. In an effort to evolve to better serve their customers while also offering them more convenience, many restaurants are now letting patrons pay for their food using their Facebook and Amazon accounts. ... Read More »

Social media didn’t kill email — but it did change it

Too much digital ink has been spilled over the apparent demise of email. “What’s to replace email,” and “why email is dead,” are all well-worn topics musing over a thin premise: social media will replace the well-worn 45-year-old medium. Yes, social media and collaboration platforms are now established, critical work tools. But these tools work alongside email, each channel complementing ... Read More »

Advocacy Group ‘Stay Work Play’ Names New Executive Director

Will Stewart arrived in New Hampshire, sight unseen, as a twenty-something in 2004. Now 38, he’s married, bought a home and is raising a child here. In short, it’s exactly the scenario his new employer Stay Work Play wants to duplicate around the state. Stewart will take over as executive director of the non-profit early next month. Stay Work Play ... Read More »