Business

Debunking Myths: Don’t Count Out Traditional Advertising Channels; Embrace Them

Shutterstock To digital media marketing proponents, it sounds like a sacrilegious statement, but it’s true — and a significant amount of online media marketing can be a colossal waste of money. The widespread belief that web and social media ads are giving a higher ROI than the “old-fashioned” TV, press, and radio advertising is a costly myth. The myth hinges ... Read More »

How the Latest Paul Manafort Revelations Fit with Trump’s Business Model

Trump Organization executives spent years making deals while having no reason to imagine that they would ever face scrutiny. What e-mails and documents are out there for Mueller to find? Photograph by Patrick Fallon / ZUMA Wire / Alamy Earlier this week, the Washington Post reported that Paul Manafort, when he was running Donald Trump’s campaign last year, sought to use his position ... Read More »

Flipkart, Amazon digital marketing strategy paying off: RedSeer study

At least 70% of respondents got to know of Flipkart, Amazon sale events through low-cost digital channels such as social media, says RedSeer study. Photo: Aniruddha Chowdhury/Mint Bengaluru: The shift towards digital marketing from traditional advertising by online retailers Flipkart and Amazon is working out well as awareness of this year’s sale events—The Big Billion Days and Great Indian Festival—has increased ... Read More »

Unmanned, these police booths will still do the job

Residents collected money to have this booth at Anna Enclave in Injambakkam Photo: M. Karunakaran   | Photo Credit: M_Karunakaran;M_Karunakaran – CCTV cameras will come up at these facilities, thanks to initiatives taken by residents as well as the police Every time K. Karthik passes through Raju Street, a road off Rajiv Gandhi Salai that leads to Kannagi Nagar, the image ... Read More »

Is Newspaper Advertising Worth The ROI?

The death of the newspaper industry hasn’t occurred as predicted. In actuality, it has picked up steam, with nearly 70% of the population reading newspapers on the regular, according to Nielsen research. While this is certainly good news for publishers, it hasn’t been the rise in revenue the publishing industry was banking on. Ad revenue hasn’t met the circulation surge, as reported ... Read More »

Govt sets terms for business deregistering brands for lower GST

The government today said businesses that want to deregister their brands for availing the benefit of lower GST will have to file an affidavit before the tax commissioner about forgoing the rights. Also, the businesses will have to print in indelible ink on containers in which they are selling cereals, pulses, flours that they have voluntarily foregone actionable claim or ... Read More »

Income Tax Scare For Startups For Issuing Preference Shares At A Premium Over Fair Market Value; Tax Experts Also Under Scanner For Valuation Of Startups

In a tax scare for startups, the Income Tax department has sent notices to startups and unlisted subsidiaries of some major Indian companies and multinationals for raising funds through preference shares in excess of what it considers the fair market value. The department has sent notices to about 200 entities under Section 56(2)(vii)(b) of the Income Tax Act, 1961, in ... Read More »

Jokowi suggests universities to offer social media program

The President himself is very active on social media as he does video blogging on his YouTube channel and regularly updates his Facebook, Twitter and Instagram accounts. (Shutterstock/File) Amid his busy schedule, President Joko “Jokowi” Widodo made time to attend the 60th Dies Natalis anniversary of Padjadjaran University (Unpad) in Bandung held on Sept. 11 at the Graha Sanusi Hardjadinata, Unpad. ... Read More »

How to Ace This Year’s Back-to-School Email Marketing Campaign: A Study Guide

The days are getting shorter, the air is becoming crisp, and despite the wishes of kids and adults alike, the sun is definitely setting on summer. While waving goodbye to a season characterized by great weather, seemingly endless vacations and relaxation is no walk in the park, the end of summer does have it perks, the most notable being back-to-school shopping. ... Read More »

How To Use LinkedIn To Land Your Dream Job

Shutterstock With all the networking sites out there, LinkedIn is still my favorite resource to recommend to my clients. And while I know that not everyone is as jazzed as I am about Linkedin (as a career coach, I can’t help it!), it’s powerful and worth learning. Not only can you view an array of opportunities on the market, but ... Read More »