Business

A Marketing Technology Cheat Sheet For Business Owners

Shutterstock Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption and advertising tactics are changing. Advertising is no longer just about digital display and video, let alone prime-time TV and newspaper ads. The industry has made ... Read More »

Jeff Sessions says he’ll keep job ‘as long as appropriate’ despite Trump’s criticism

 Jeff Sessions. Photograph: Andrew Harnik/AP The US attorney general, Jeff Sessions, said on Thursday that he would continue in his job “as long as that is appropriate”, despite Donald Trump’s barrage of criticism of him. Trump had told the New York Times in an interview published late Wednesday he regretted giving Sessions the job after Sessions recused himself from matters relating to ... Read More »

Qatar sheds light on cyberattack on official media

Qatar’s Ministry of Interior says experts now have evidence of the source of the cyberattack on the country’s official media which occurred in late May. In a press conference in Doha on Thursday, officials said the hacking of Qatar News Agency accounts took place in coordination with, and through, one of the blockading states. “The hackers had total control of ... Read More »

Man with DEVAST8 face tattoo finally accepts job offer

ANew Zealand teenager who complained his large DEVAST8 face tattoo was hampering his employment prospects has finally landed a job. Mark Cropp’s photo was shared around the world after he admitted on social media the tattoo was a drunken mistake from his time in prison and he was devastated with the results. However, the former prison inmate made more headlines after ... Read More »

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’. The new version of Smartology’s SmartMatch uses semantic profiling to place each item of an advertiser’s branded content with relevant editorial articles on the same or closely-related topics. The creative served, in real-time, will be the ... Read More »

Flipkart to foray into grocery segment; launches pilot project

Flipkart has undertaken a pilot programme in Bengaluru, aiming to foray into grocery segment and may expand it to other places across the country, a senior official said here today. The homegrown e-commerce player plans to launch the grocery service shortly, Anil Goteti head of marketplace, Flipkart told reporters without giving any timeframe for the launch. “We will be opening ... Read More »

Finally, startups get a healthy dose of ‘vitamins’ B and C in 2017

Overall venture capital and private equity funding nearly doubled to $7 billion in the first half of 2017 (H1 2017) over the comparable period last year. However, the number of deals fell from 536 to 387, resulting in a higher average deal size. The euphoria of 2015 is a distant memory, as is all the talk about winter coming (or ... Read More »

10 Tips for Looking into the Future of Your Small Business

Small business owners have to constantly look toward the future in order to retain long-term success. This means keeping an eye on tech trends, finding the best times to make investments and adjusting your marketing efforts. For more on looking to the future of your small business, check out these tips from members of the online small business community. Evolve ... Read More »

Digital platforms to drive growth in media and entertainment: Report

According to EY’s report on the industry growth in digital media businesses would far outpace TV, print, radio or music concerts at 26 per cent CAGR between 2016 and 2021. MUMBAI: India’s media and entertainment industry is forecast to touch $34.8 billion by 2021, logging a CAGR of 11.8 per cent in the preceding five years, paced by significant growth in digital platforms that ... Read More »

The Only Marketing Strategy You Need

Marketing and promoting your business should be an ongoing process. A good marketing strategy is the scaffold that allows your business to grow because marketing should be an ongoing process. It can be easy to become confused or lost. Gain control with this guide to what a fantastic marketing strategy should be. Imagine several helium filled balloons, all bobbing about ... Read More »