Business

Why Intelligent Disruption in Advertising Will Be the Most Important Trend of 2018

Intelligent disruption will change the way the ad industry functions. Getty Images As we begin another year, is there a phrase or thought that the advertising industry can focus its attention on as we enter 2018? I submit to you two words: intelligent and disruption. According to Merriam-Webster, disrupt is, “to break apart, to throw into disorder, to interrupt the ... Read More »

How To Cure Boring Healthcare Advertising

Every year, the healthcare industry pours billions of dollars into advertising and marketing ($9.7 billion in 2015, according to research), making it one of the top 10 biggest ad spenders in the U.S. This trend replicates around the world, causing every agency professional to rub their palms together when they get a healthcare account. However, somehow this segment seems to be ... Read More »

Digital, IPL to rule advertising in 2018

Mobile will displace desktop to become the third largest advertising category by 2020. Photo: Indranil Bhoumik/Mint In December, two significant reports projecting growth rates in advertising for the year 2018 were released. Publicis Groupe-run media agency Zenith predicted advertising expenditure (adex) in India to grow at a conservative 8.4% in 2018 compared to a more optimistic projection by IPG Mediabrands-owned ... Read More »

Here are the Indian startups that may join the unicorn club in 2018

The multi-billion-dollar funding rounds in Flipkart, Paytm and Ola in 2017 camouflaged not just the fact that overall venture capital funding for Indian startups drastically declined but also that not a single company joined the list of unicorns–a startup valued over $1 billion. It was in August 2016 that a company had last entered the country’s small club of unicorns. ... Read More »

Paypal founder and early Facebook investor Peter Thiel bets big on Bitcoins

Bitcoin has gained global fame in the past year, but it’s been popular at Peter Thiel’s venture firm since at least 2012. Founders Fund, Thiel’s San Francisco-based firm known for early bets on SpaceX and Airbnb, has been purchasing small amounts of bitcoin in recent years, totaling no more than $20 million, to establish a “toehold” in the space, according to a person with ... Read More »

Startup Watchlist: 11 Indian IoT Startups To Watch Out For In 2018

This article is part of Inc42’s Startup Watchlist annual series where we list the top startups to watch for 2018 from industries like AI, IoT, Blockchain etc. Explore all the stories from ‘Startup Watchlist’ series here. Once used as a tool for an application, Internet of Things (IoT) has become one of the widest ecosystems today. Currently at the centre stage ... Read More »

Civil Services Recruitment: A mockery

Representational Pic People burst into laughter when Amir Khan in ‘3-idiots’- a Bollywood movie, asked to imagine that if Sachin Tendulkar’s father would’ve insisted him to be a singer and Lata Mangeshkar’s parents would’ve made her play cricket, would Cricket/Singing get such great heroes? Well, let’s not laugh because this apparently amusing example is running the entire system of some ... Read More »

Bihar Police Constable Recruitment 2017: Result For Written Exam Likely To Release On Csbc.bih.gov.in

Bihar Police Constable Written Exam 2017 Result To Release Soon NEW DELHI: Central Selection Board of Constable (CSBS), Bihar is likely to declare the result for the Bihar Police Constable Exam 2017. The exam was conducted on October 15 and 22, 2017 for 9900 vacancies. Candidates who qualify in this exam will be called for the next rounds of recruitment. ... Read More »

MPPSC Recruitment 2017: Apply For 2968 Assistant Professor Vacancies At Mppsc.nic.in

MPPSC Recruitment 2017: Apply For 2968 Assistant Professor Vacancies NEW DELHI: Madhya Pradesh Public Service Commission (MPPSC) has begun the application process for recruitment of Assistant Professor exam 2017. The recruitment is for 2968 assistant professors which also includes backlog vacancies and vacancies created due to retirement/promotion. The recruitment will be done under the Higher Education Department, Madhya Pradesh Government. ... Read More »

Trump tax bill drives world markets to record highs – business live

The New York Stock Exchange. Photograph: Drew Angerer/Getty Images City unhappy about Barnier’s Brexit views Britain’s financial sector has reacted badly to the news that Brussels won’t accept a special deal for the City of London after Brexit. Michel Barnier, the EU’s chief negotiator, told the Guardian that the UK couldn’t have a bespoke deal that gave preferential treatment to certain ... Read More »