Advertising

Griefsploitation: an advertising trend that needs to die

Ads are everywhere. They are on our trains, they are on our planes, they are wrapped around our automobiles. They are in our homes, on our homes, they are even on the homeless. Yes, really; homeless people have been used as media space by marketers thinking outside the box; charmingly, it’s called “bumvertising”. Still, despite the constant creep of commercialism ... Read More »

Google promises stricter control over advertising network

Google’s AdSense network paid out $11bn to publishers last year CREDIT: GETTY IMAGES Google has attempted to address advertisers’ concerns that they are funding illegal and offensive websites by pledging stricter controls on where online adverts appear. The internet giant’s advertising network AdSense will remove adverts on a page-by-page basis, instead of targeting entire websites. Google said this would mean ... Read More »

You Are Here Fox just put the guy who wants to blow up TV advertising in charge of sales

AN Airbnb host who advertised a “Harry Potter-inspired” cupboard under the stairs for £10 a night is a convicted paedophile, it has been claimed. Thomas Watton, was jailed for five years in 2013 for crimes against eight boys aged between 12 and 15. Sun Online and others reported yesterday that a man, now understood to be former X Factor contestant Watton, ... Read More »

Fox just put the guy who wants to blow up TV advertising in charge of sales

MAY 10, 2017, 10.51 PM FacebookLinkedinTwitterGoogle+Reddit Joe Marchese, president of advanced advertising products at Fox Networks Group, has warned that TV networks “bombard” people with too many ads.In fact, he’s advocated for giving people the choice to watch fewer adsduring network TV shows. He’s even advocated for consumers to use ad blockers. Yet on Wednesday, Marchese was named president of ... Read More »

Cord cutting and a soft advertising market take a toll on media stocks

“The Big Bang Theory” on CBS remains one of the most popular TV shows. (Michael Yarish / Warner Bros. Entertainment Inc.) Aslowdown in advertising spending and a rise in cord-cutting by pay-TV customers are giving Wall Street fresh jitters about the health of the television industry. During the first quarter of the year, an estimated 762,000 pay-TV customers unplugged their ... Read More »

Where is the Wonder Woman movie advertising

Wonder Woman finally gets her own movie and the movie marketing machines for DC and Warner Bros. haven’t seemed to have chugged to life. We’re less than six weeks out. There’s been more advertising for Justice League than the movie that’s supposed to kick off the whole JLU film arc. On Warner Bros.’ YouTube Channel, Wonder Woman has only three ... Read More »

The News Literacy Project, JWT Team Up to Combat Fake News

The News Literacy Project and J. Walter Thompson New York are looking to fight the ongoing problem of fake news with a campaign that includes a newly created sideways-facing font. “We’re hoping the campaign gets people to really take the time to read and think about what they’re reading before they share it and keep it going,” said Aaron Padin, ... Read More »

He Buys a Lot of Ads, and He’s Frustrated With Digital

LOS ANGELES — Marc S. Pritchard, the chief brand officer of Procter & Gamble, has become the face of marketers’ frustrations with digital advertising this year. His message to the industry: Grow up. With the clout that comes with overseeing marketing for one of the world’s largest advertisers — one that includes household brands like Gillette, Tide and Crest — ... Read More »

Publishers Retreat From the Risks of Google-YouTube Advertising

The Google campus in Mountain View, Calif. The Guardian is among the organizations that have pulled advertising from Google amid concerns that it is not doing enough to prevent brands from showing up alongside offensive content. CreditJeff Chiu/Associated Press When The Guardian was made aware this month that some of its advertisements were appearing on YouTube videos from extremists, it ... Read More »

Advertising Week Continues Global Rollout

For nine years, Advertising Week was just a New York thing. But in 2013, it arrived in Europe, marking the start of an aggressive global roll out wound up taking the event to Asia last year. Latin America is scheduled for fall 2017, then Australia in 2018. Beyond that, Africa will be the next stop in world domination — if ... Read More »