Advertising

Why Intelligent Disruption in Advertising Will Be the Most Important Trend of 2018

Intelligent disruption will change the way the ad industry functions. Getty Images As we begin another year, is there a phrase or thought that the advertising industry can focus its attention on as we enter 2018? I submit to you two words: intelligent and disruption. According to Merriam-Webster, disrupt is, “to break apart, to throw into disorder, to interrupt the ... Read More »

How To Cure Boring Healthcare Advertising

Every year, the healthcare industry pours billions of dollars into advertising and marketing ($9.7 billion in 2015, according to research), making it one of the top 10 biggest ad spenders in the U.S. This trend replicates around the world, causing every agency professional to rub their palms together when they get a healthcare account. However, somehow this segment seems to be ... Read More »

Digital, IPL to rule advertising in 2018

Mobile will displace desktop to become the third largest advertising category by 2020. Photo: Indranil Bhoumik/Mint In December, two significant reports projecting growth rates in advertising for the year 2018 were released. Publicis Groupe-run media agency Zenith predicted advertising expenditure (adex) in India to grow at a conservative 8.4% in 2018 compared to a more optimistic projection by IPG Mediabrands-owned ... Read More »

How Virtual Reality Is Changing The World Of Advertising

(Photo by Monica Schipper/Getty Images) What opportunities does augmented reality open up for advertisers? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Julia Tokareva, Software Development Consultant at RubyGarage, on Quora: Augmented reality technology has already gained popularity, so more and more users are enjoying it. Many companies have already embraced ... Read More »

Where Advertising Blockchain Companies Miss The Mark

Shutterstock The advertising technology industry lives in dog years. In the last seven years, automated ad buying has gone mainstream, leaving marketers wrestling with the complexities of the new and rapidly evolving programmatic advertising ecosystem. Faced with challenges like pinpointing where exactly ads are running and dodging bots, this new ecosystem remains in the early stages of exploration. Despite this, ... Read More »

YouTube Advertising Crackdown Puts Some Creators Out of Work

YouTube’s crackdown on inappropriate material is inadvertently depriving some creators of as much as 80 percent of their monthly sales, a blow to the very people who helped make the site the most popular place to watch video online. The swift drop in revenue, a side effect of YouTube’s attempt to remove ads from offensive videos, has caused some users ... Read More »

Why Tencent wants to be more like Facebook in advertising

Hong Kong/Shanghai: Tencent Holdings Ltd’s rise into a $500 billion company was fuelled by a culture of internal competition, where teams raced against each other to make ideas work. To become an advertising powerhouse like Facebook Inc., the internal barriers are starting to come down. The seven main business units of China’s largest company are working to synchronize data and study ... Read More »

What you need to know in advertising today

Teresa Kroeger/Getty Images Twitter slightly beat Wall Street’s expectations for its third-quarter earnings but reported that it had overstated monthly users since late 2014. The company on Thursday said it added 4 million monthly users during the third quarter and grew daily users by 14%, a much-needed improvement from the zero new users added during the previous quarter . But the embattled ... Read More »

Sexual harassment ‘is a systemic cultural problem in the advertising industry’

The allegations of sexual harassment surrounding Harvey Weinstein have had an impact beyond the movie industry: Women in ad agencies are now telling their own stories of inappropriate behavior in the workplace with one senior executive urging them to step forward. Last week, entrepreneur and former ad industry head Cindy Gallop wrote a Facebook post. In it, she called for women ... Read More »

Twitter bans Russia Today and Sputnik from advertising on its service

Twitter has banned Russian media companies Russia Today (RT) and Sputnik from advertising on its service after it found that both had “attempted to interfere with the [2016 U.S.] election on behalf of the Russian government” using the social network. “This decision was based on the retrospective work we’ve been doing around the 2016 U.S. election and the U.S. intelligence community’s conclusion ... Read More »