Advertising

Debunking Myths: Don’t Count Out Traditional Advertising Channels; Embrace Them

Shutterstock To digital media marketing proponents, it sounds like a sacrilegious statement, but it’s true — and a significant amount of online media marketing can be a colossal waste of money. The widespread belief that web and social media ads are giving a higher ROI than the “old-fashioned” TV, press, and radio advertising is a costly myth. The myth hinges ... Read More »

Is Newspaper Advertising Worth The ROI?

The death of the newspaper industry hasn’t occurred as predicted. In actuality, it has picked up steam, with nearly 70% of the population reading newspapers on the regular, according to Nielsen research. While this is certainly good news for publishers, it hasn’t been the rise in revenue the publishing industry was banking on. Ad revenue hasn’t met the circulation surge, as reported ... Read More »

What you need to know in advertising today

Facebook wants to turn Instagram Stories into the next big ad platform, and is trying to get brands of all sizes embrace it. The company today unveiled a number of updates that make it easier for brands and businesses of all sizes to advert ize on the platform, including a new uploading tool that lets marketers who already produce Instagram ... Read More »

Digital Advertising Spends To Triple In Next 3 Years

Thanks to explosive growth in smart phones, rapid internet penetration and cheaper data rates, there is some good news for all digital platforms. Digital advertising spends are set to triple very quickly to cross Rs 23,790 crore by 2020 from Rs 6,830 crore in 2016. Also, as the percentage share of the overall advertising pie, the share of digital advertising ... Read More »

What you need to know in advertising today

A group of ad tech heavyweights and top brands are betting thatblockchain , the distributed ledger technology that underpins the cryptocurrency bitcoin, can fix all that ills digital advertising. The startup Amino Payments has lined up support from ad tech giants like AppNexus and marketers like T-Mobile, and is hoping that blockchain can reduce fraudulent web ads and bring clarity to the murky ... Read More »

Alphabet Sees Boost in Mobile Ads as It Takes Hit From Record EU Fine on Google

Google parent Alphabet on Monday saw shares slide as the market reacted to a massive fine by the European Commission and word that success in mobile, cloud and YouTube is coming with higher costs. Alphabet reported a quarterly profit of $3.5 billion (roughly Rs. 22,532 crores), in a sharp decline from a year ago, with a $2.74 billion antitrust fine in Europe biting into earnings. The technology giant reported ... Read More »

What you need to know in advertising today

Here comes Facebook TV. After unveiling its shows initiative earlier this month , Facebook will be making its new hub for videos available to most of its US users over the next few days. Called Watch, the new area includes a wide range of videos of varying lengths, including scripted series, live shows that feature hosts responding in real time to viewer ... Read More »

What you need to know in advertising today

After eschewing banner ads for years , BuzzFeed is finally embracing them. BuzzFeed will start showing people display ads that will be bought and sold using third-party ad technology on a global basis. The move is a bid to tap into its scale and monetize its owned-and-operated platforms more effectively. To read more about what prompted BuzzFeed to have a ... Read More »

Festive weekends bolster cinema advertising industry

Akshay Kumar and Bhumi Pednekar in a still from ‘Toilet: Ek Prem Katha’. New Delhi: For Akshay Kumar’s satirical comedy Toilet: Ek Prem Katha, an Independence Day holiday weekend release, digital cinema distribution network UFO Moviez reported a 70% increase in advertiser interest compared to a regular Friday. In April, director S.S. Rajamouli’s war epic Baahubali 2: The Conclusion had proven disproportionately large for ... Read More »

Immersv raises $10.5M to shake up mobile advertising with some VR flair

While VR has shown consumers a great deal of what’s possible when it comes to immersive experiences, the world of potential that VR opens to advertisers has not been explored so heavily, Immersv, a mobile 360 VR ad network, wants to use the strengths of VR to improve mobile advertising, not only on headset but smartphones as well. For now, the ... Read More »