Advertising

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’. The new version of Smartology’s SmartMatch uses semantic profiling to place each item of an advertiser’s branded content with relevant editorial articles on the same or closely-related topics. The creative served, in real-time, will be the ... Read More »

What you need to know in advertising today

Instagram Instagram appears to be turning the screws on Snapchat, luring marketers and advertisers by offering them a chance to test new ad products free. Business Insider spoke with six advertising executives about Instagram’s strategy, who said Instagram regularly looked to incentivize advertisers to spend more on the platform by offering them free chances to test new ad products or ... Read More »

McDonald’s ends Olympic advertising partnership three years early: Report

McDonald’s and the International Olympic Committee have agreed to part ways three years earlier than expected, CNNMoney reported Friday. The Oak Brook, Ill.-based burger chain has been an official sponsor of the games since 1976. The partnership was supposed to come to a close in 2020, but both the international sporting body and the fast-food giant agreed to end it early, CNNMoney said. While the ... Read More »

Advertising That Exploits Our Deepest Insecurities

The function of advertising, wrote Robert E. Lane in The Loss of Happiness in Market Democracies, “is to increase people’s dissatisfaction with any current state of affairs, to create wants, and to exploit the dissatisfactions of the present. Advertising must use dissatisfaction to achieve its purpose.” The web browser is a dissatisfaction-seeking machine. Every search query we input reflects a ... Read More »

Griefsploitation: an advertising trend that needs to die

Ads are everywhere. They are on our trains, they are on our planes, they are wrapped around our automobiles. They are in our homes, on our homes, they are even on the homeless. Yes, really; homeless people have been used as media space by marketers thinking outside the box; charmingly, it’s called “bumvertising”. Still, despite the constant creep of commercialism ... Read More »

Google promises stricter control over advertising network

Google’s AdSense network paid out $11bn to publishers last year CREDIT: GETTY IMAGES Google has attempted to address advertisers’ concerns that they are funding illegal and offensive websites by pledging stricter controls on where online adverts appear. The internet giant’s advertising network AdSense will remove adverts on a page-by-page basis, instead of targeting entire websites. Google said this would mean ... Read More »

You Are Here Fox just put the guy who wants to blow up TV advertising in charge of sales

AN Airbnb host who advertised a “Harry Potter-inspired” cupboard under the stairs for £10 a night is a convicted paedophile, it has been claimed. Thomas Watton, was jailed for five years in 2013 for crimes against eight boys aged between 12 and 15. Sun Online and others reported yesterday that a man, now understood to be former X Factor contestant Watton, ... Read More »

Fox just put the guy who wants to blow up TV advertising in charge of sales

MAY 10, 2017, 10.51 PM FacebookLinkedinTwitterGoogle+Reddit Joe Marchese, president of advanced advertising products at Fox Networks Group, has warned that TV networks “bombard” people with too many ads.In fact, he’s advocated for giving people the choice to watch fewer adsduring network TV shows. He’s even advocated for consumers to use ad blockers. Yet on Wednesday, Marchese was named president of ... Read More »

Cord cutting and a soft advertising market take a toll on media stocks

“The Big Bang Theory” on CBS remains one of the most popular TV shows. (Michael Yarish / Warner Bros. Entertainment Inc.) Aslowdown in advertising spending and a rise in cord-cutting by pay-TV customers are giving Wall Street fresh jitters about the health of the television industry. During the first quarter of the year, an estimated 762,000 pay-TV customers unplugged their ... Read More »

Where is the Wonder Woman movie advertising

Wonder Woman finally gets her own movie and the movie marketing machines for DC and Warner Bros. haven’t seemed to have chugged to life. We’re less than six weeks out. There’s been more advertising for Justice League than the movie that’s supposed to kick off the whole JLU film arc. On Warner Bros.’ YouTube Channel, Wonder Woman has only three ... Read More »