Advertising

What you need to know in advertising today

Teresa Kroeger/Getty Images Twitter slightly beat Wall Street’s expectations for its third-quarter earnings but reported that it had overstated monthly users since late 2014. The company on Thursday said it added 4 million monthly users during the third quarter and grew daily users by 14%, a much-needed improvement from the zero new users added during the previous quarter . But the embattled ... Read More »

Sexual harassment ‘is a systemic cultural problem in the advertising industry’

The allegations of sexual harassment surrounding Harvey Weinstein have had an impact beyond the movie industry: Women in ad agencies are now telling their own stories of inappropriate behavior in the workplace with one senior executive urging them to step forward. Last week, entrepreneur and former ad industry head Cindy Gallop wrote a Facebook post. In it, she called for women ... Read More »

Twitter bans Russia Today and Sputnik from advertising on its service

Twitter has banned Russian media companies Russia Today (RT) and Sputnik from advertising on its service after it found that both had “attempted to interfere with the [2016 U.S.] election on behalf of the Russian government” using the social network. “This decision was based on the retrospective work we’ve been doing around the 2016 U.S. election and the U.S. intelligence community’s conclusion ... Read More »

The Death Of The Advertising Specialist

Shutterstock A friend of mine was referred to a series of medical specialists recently and each doctor focused on their own very specific area of expertise. While they were able to rule out the cause within their narrow field, ultimately, none of them could really figure how to solve the real problem. Many marketing directors now face a similar challenge. ... Read More »

In-office medical advertising startup Outcome Health reportedly misled advertisers

Some employees at Outcome Health, which provides advertising for pharmaceutical companies in screens within doctors’ offices, allegedly misled advertisers by charging them for ad placements on more video screens than the company had installed, according to a report by The Wall Street Journal. The startup installs screens in doctors’ offices free of charge and then runs advertisements like those for pharmaceutical ... Read More »

Ensuring Accountability and Transparency in Digital Advertising

No one can avoid the well-documented accountability issues the digital advertising industry has faced so far in 2017. While the transparency conversation may not initially appear positive – with ad fraud, viewability, and brand safety all top of the agenda – it allows the industry to take actionable steps and ultimately address the lack of transparency. This is an opportunity ... Read More »

Debunking Myths: Don’t Count Out Traditional Advertising Channels; Embrace Them

Shutterstock To digital media marketing proponents, it sounds like a sacrilegious statement, but it’s true — and a significant amount of online media marketing can be a colossal waste of money. The widespread belief that web and social media ads are giving a higher ROI than the “old-fashioned” TV, press, and radio advertising is a costly myth. The myth hinges ... Read More »

Is Newspaper Advertising Worth The ROI?

The death of the newspaper industry hasn’t occurred as predicted. In actuality, it has picked up steam, with nearly 70% of the population reading newspapers on the regular, according to Nielsen research. While this is certainly good news for publishers, it hasn’t been the rise in revenue the publishing industry was banking on. Ad revenue hasn’t met the circulation surge, as reported ... Read More »

What you need to know in advertising today

Facebook wants to turn Instagram Stories into the next big ad platform, and is trying to get brands of all sizes embrace it. The company today unveiled a number of updates that make it easier for brands and businesses of all sizes to advert ize on the platform, including a new uploading tool that lets marketers who already produce Instagram ... Read More »

Digital Advertising Spends To Triple In Next 3 Years

Thanks to explosive growth in smart phones, rapid internet penetration and cheaper data rates, there is some good news for all digital platforms. Digital advertising spends are set to triple very quickly to cross Rs 23,790 crore by 2020 from Rs 6,830 crore in 2016. Also, as the percentage share of the overall advertising pie, the share of digital advertising ... Read More »