Advertising

What you need to know in advertising today

A group of ad tech heavyweights and top brands are betting thatblockchain , the distributed ledger technology that underpins the cryptocurrency bitcoin, can fix all that ills digital advertising. The startup Amino Payments has lined up support from ad tech giants like AppNexus and marketers like T-Mobile, and is hoping that blockchain can reduce fraudulent web ads and bring clarity to the murky ... Read More »

Alphabet Sees Boost in Mobile Ads as It Takes Hit From Record EU Fine on Google

Google parent Alphabet on Monday saw shares slide as the market reacted to a massive fine by the European Commission and word that success in mobile, cloud and YouTube is coming with higher costs. Alphabet reported a quarterly profit of $3.5 billion (roughly Rs. 22,532 crores), in a sharp decline from a year ago, with a $2.74 billion antitrust fine in Europe biting into earnings. The technology giant reported ... Read More »

What you need to know in advertising today

Here comes Facebook TV. After unveiling its shows initiative earlier this month , Facebook will be making its new hub for videos available to most of its US users over the next few days. Called Watch, the new area includes a wide range of videos of varying lengths, including scripted series, live shows that feature hosts responding in real time to viewer ... Read More »

What you need to know in advertising today

After eschewing banner ads for years , BuzzFeed is finally embracing them. BuzzFeed will start showing people display ads that will be bought and sold using third-party ad technology on a global basis. The move is a bid to tap into its scale and monetize its owned-and-operated platforms more effectively. To read more about what prompted BuzzFeed to have a ... Read More »

Festive weekends bolster cinema advertising industry

Akshay Kumar and Bhumi Pednekar in a still from ‘Toilet: Ek Prem Katha’. New Delhi: For Akshay Kumar’s satirical comedy Toilet: Ek Prem Katha, an Independence Day holiday weekend release, digital cinema distribution network UFO Moviez reported a 70% increase in advertiser interest compared to a regular Friday. In April, director S.S. Rajamouli’s war epic Baahubali 2: The Conclusion had proven disproportionately large for ... Read More »

Immersv raises $10.5M to shake up mobile advertising with some VR flair

While VR has shown consumers a great deal of what’s possible when it comes to immersive experiences, the world of potential that VR opens to advertisers has not been explored so heavily, Immersv, a mobile 360 VR ad network, wants to use the strengths of VR to improve mobile advertising, not only on headset but smartphones as well. For now, the ... Read More »

The Advertising Club announces nomination list for Marquees 2017

India’s foremost advertising community, The Advertising Club, has unveiled the much-awaited nomination list for Marquees 2017. Presented by News18 India, powered by COLORS and MTV and partnered by One India in its debut edition, Marquees 2017 nomination list includes thought leaders who have been category game changers and innovators. The awards have been adjudged by industry stalwarts including Harsh Goenka, ... Read More »

Discovery gains female advertising audience with Scripps deal

NEW YORK (Reuters) – Discovery Communications Inc, whose nature and science TV channels attract mostly male viewers, will reach more women and diversify its advertising revenue through its acquisition of Scripps Networks Interactive Inc, advertisers said on Tuesday. Scripps’ channels, such as Home and Garden TV, have about twice as many female viewers as male in the 18 to 34 ... Read More »

BREAKING: Working in Advertising Not as Great as it Initially Seems?

Remember that study by Robert Half and Happiness Works that found that creatives were happier than those in other profession? According to the report, creatives in the U.S. and Canada “reported the highest levels of on-the-job satisfaction and interest in their work, compared to employees in the accounting and finance, administrative, legal, and technology fields.” Well, if you didn’t believe that, Medium has some ... Read More »

Facebook flush with advertising money

Facebook revenues and profits soared in the most recent quarter, as advertising dollars poured into the social media company and users continued to flock to the site. More than two billion people – more than a quarter of the world’s population – log into the site every month, a powerful draw for advertisers. The firm said revenues hit $9.3bn (£7.09bn) ... Read More »