Marketing

Microsoft HoloLens Is Headed to 29 New Markets

As demand for mixed reality grows in the modern workplace, Microsoft has announced that it has brought its mixed reality smart-glass HoloLens to 29 new European markets. At the Future Decoded event in London on Wednesday, Microsoft outlined its vision for mixed reality in front of over 15,000 IT and business decision makers who came to talk about current and emerging trends happening at ... Read More »

Bluecore marketing automation platform raises $35 million in Series C

Bluecore, the automated marketing platform for ecommerce brands, has today announced the close of a $35 million Series C round of funding. Norwest Venture Partners led the round, with participation from existing investors including Georgian Partners, FirstMark Capital, and Felicis Ventures. As part of the deal, NVP’s Scott Beechuk will join the board of directors at Bluecore. When Bluecore first launched in ... Read More »

Digital marketing startup Synup raises $6 mn in Series A funding

Bengaluru- and Delaware-based Synup Inc., which helps local businesses manage their web presence with its SaaS-based solutions, has raised $6 million (Rs 39 crore) in a Series A round led by Vertex Ventures and existing investor Prime Venture Partners. The company will use the money for product development and to expand its sales and marketing initiatives, Synup said in a ... Read More »

Flipkart, Amazon digital marketing strategy paying off: RedSeer study

At least 70% of respondents got to know of Flipkart, Amazon sale events through low-cost digital channels such as social media, says RedSeer study. Photo: Aniruddha Chowdhury/Mint Bengaluru: The shift towards digital marketing from traditional advertising by online retailers Flipkart and Amazon is working out well as awareness of this year’s sale events—The Big Billion Days and Great Indian Festival—has increased ... Read More »

How to Ace This Year’s Back-to-School Email Marketing Campaign: A Study Guide

The days are getting shorter, the air is becoming crisp, and despite the wishes of kids and adults alike, the sun is definitely setting on summer. While waving goodbye to a season characterized by great weather, seemingly endless vacations and relaxation is no walk in the park, the end of summer does have it perks, the most notable being back-to-school shopping. ... Read More »

5 Elements Many Retailers Miss When It Comes To Marketing

Shutterstock Nearly every retailer has a marketing strategy, but they’re not always as effective as we’d like. According toEconsultancy, only 22 percent of businesses were satisfied with their conversion rates in 2016. Striking a balance between working on your business and working in your business can be tough. When you get dragged into the day-to-day tasks, it’s easy to miss the bigger picture, causing your ... Read More »

13 Ways To Create An Effective Marketing Campaign On A Tight Budget

Creating an effective marketing campaign is the goal of every successful marketer. While this can be wrought with challenges on the best of days, adding budgetary constraints to the mix increases the complexity of your efforts. With marketing expenses likely to top $103 billion nationwide by 2019, according to Forrester research, it is crucial for marketers to determine the right budget ... Read More »

Content Is To Marketing As ROI Is To Revenue

We are in a time where brands must act as media companies to manage perception, build loyalty, engage users and proactively affect revenue. And with the information overload epidemic growing, it can be hard to stand out from the crowd no matter how great or innovative your product may be. Content and marketing are one and the same, thus every potential ... Read More »

FPIs remain bullish on Indian markets, pour $4 bn in July

Overseas investors have pumped a staggering $4 billion into the Indian capital market this month, primarily due to “better prospects” of economic growth as compared to other emerging markets. The latest inflow follows net infusion of Rs.1.6 lakh crore in the previous five months (February-June). In January, they had pulled out Rs.3,496 crore. “FPI inflow could be attributed to relative ... Read More »

Should You Automate Your Instagram Marketing?

If you’re halfway through the year and your 2017 Instagram goals are starting to feel a bit too ambitious, bots may sound like a good answer. Instagram automation tools help tons of accounts reach new audiences with algorithms that target users using generic comments, likes and follows, which every so often leads to those users checking out your account and, hopefully, ... Read More »