Marketing

Flipkart, Amazon digital marketing strategy paying off: RedSeer study

At least 70% of respondents got to know of Flipkart, Amazon sale events through low-cost digital channels such as social media, says RedSeer study. Photo: Aniruddha Chowdhury/Mint Bengaluru: The shift towards digital marketing from traditional advertising by online retailers Flipkart and Amazon is working out well as awareness of this year’s sale events—The Big Billion Days and Great Indian Festival—has increased ... Read More »

How to Ace This Year’s Back-to-School Email Marketing Campaign: A Study Guide

The days are getting shorter, the air is becoming crisp, and despite the wishes of kids and adults alike, the sun is definitely setting on summer. While waving goodbye to a season characterized by great weather, seemingly endless vacations and relaxation is no walk in the park, the end of summer does have it perks, the most notable being back-to-school shopping. ... Read More »

5 Elements Many Retailers Miss When It Comes To Marketing

Shutterstock Nearly every retailer has a marketing strategy, but they’re not always as effective as we’d like. According toEconsultancy, only 22 percent of businesses were satisfied with their conversion rates in 2016. Striking a balance between working on your business and working in your business can be tough. When you get dragged into the day-to-day tasks, it’s easy to miss the bigger picture, causing your ... Read More »

13 Ways To Create An Effective Marketing Campaign On A Tight Budget

Creating an effective marketing campaign is the goal of every successful marketer. While this can be wrought with challenges on the best of days, adding budgetary constraints to the mix increases the complexity of your efforts. With marketing expenses likely to top $103 billion nationwide by 2019, according to Forrester research, it is crucial for marketers to determine the right budget ... Read More »

Content Is To Marketing As ROI Is To Revenue

We are in a time where brands must act as media companies to manage perception, build loyalty, engage users and proactively affect revenue. And with the information overload epidemic growing, it can be hard to stand out from the crowd no matter how great or innovative your product may be. Content and marketing are one and the same, thus every potential ... Read More »

FPIs remain bullish on Indian markets, pour $4 bn in July

Overseas investors have pumped a staggering $4 billion into the Indian capital market this month, primarily due to “better prospects” of economic growth as compared to other emerging markets. The latest inflow follows net infusion of Rs.1.6 lakh crore in the previous five months (February-June). In January, they had pulled out Rs.3,496 crore. “FPI inflow could be attributed to relative ... Read More »

Should You Automate Your Instagram Marketing?

If you’re halfway through the year and your 2017 Instagram goals are starting to feel a bit too ambitious, bots may sound like a good answer. Instagram automation tools help tons of accounts reach new audiences with algorithms that target users using generic comments, likes and follows, which every so often leads to those users checking out your account and, hopefully, ... Read More »

India to Quiz Philip Morris on Marketing of Marlboro Cigarettes

New Delhi: India plans to seek an explanation from Philip Morris International Inc about its marketing practices after Reuters reported that the tobacco giant used tactics that government officials say flout the country’s law, a health ministry official said on Friday. Philip Morris advertises Marlboro cigarettes, the world’s best-selling brand, at tobacco shops in India and distributes free smokes at nightclubs ... Read More »

A Marketing Technology Cheat Sheet For Business Owners

Shutterstock Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption and advertising tactics are changing. Advertising is no longer just about digital display and video, let alone prime-time TV and newspaper ads. The industry has made ... Read More »

The Only Marketing Strategy You Need

Marketing and promoting your business should be an ongoing process. A good marketing strategy is the scaffold that allows your business to grow because marketing should be an ongoing process. It can be easy to become confused or lost. Gain control with this guide to what a fantastic marketing strategy should be. Imagine several helium filled balloons, all bobbing about ... Read More »