Marketing

David Marine appointed as Coldwell Banker’s SVP of marketing

David Marine Coldwell Banker has appointed vice president of brand management David Marine as the new senior vice president of marketing. In his new role, Marine will oversee the real estate brand’s complete marketing efforts, including advertising, media, public relations, product development, promotions and marketing communications. “Since joining Coldwell Banker more than a decade ago, David has pushed boundaries in ... Read More »

7 Companies that Are Changing the Face of Restaurant Marketing

Marketing is an uncertain science, a mix of luck and intuition, data and experimentation. And, when it comes to restaurant marketing, innovation can come from creative agency minds, restaurateurs with pluck, or franchise corporations that want to give their values, concrete expression. The following seven are a mix of the above. Whether big or small, they each offer a glimpse, ... Read More »

Brands are wrong to force marketers to be ‘whole-brained’, says Direct Line’s marketing boss

Marketing is continually challenged to be more data-driven and analytical while still being creative, but that doesn’t mean individuals need to take on the burden of both parts of the equation, says Mark Evans, marketing director at Direct Line Group. While he agrees marketing as a discipline must incorporate people with both left- and right-brained skills, to demand both of ... Read More »

7 Step Email Marketing Checkup for Retailers

What’s the best way to stay in touch with your retail customers? According to a recent study, email blows all other marketing methods out of the water. Respondents of all generations, from Generation Z to Baby Boomers, prefer email communications from retailers by a wide margin. How wide? Overall, 68 percent of consumers surveyed prefer to receive brand communications from ... Read More »

No Time for Marketing? You Only Need 15 Minutes a Day.

Over just the last month I’ve connected with three entrepreneurs who told me they rarely did any marketing for themselves or their small business. I was really surprised. One is a freelance writer, another owns a PR agency and the third runs a software firm. Each is successful but all of them cited a lack of time as the main ... Read More »

Broad Green Pictures Hires Four Execs In Marketing & Legal Departments

Broad Green Pictures has bolstered its marketing and legal departments with the hire four executives. Courtney Harris as SVP Digital Marketing and Anne Collins as VP Field Publicity and Promotions. Shyla Brown and Cole Loveall both join the movie studio as directors of legal and business affairs. Harris previously worked at Open Road for five years, most recently as VP ... Read More »

Mark Ritson I long for the death of marketing clichés

Before Will Smith got hold of it and turned it into total pants, I Am Legend was a remarkably disturbing novella from science fiction author Richard Matheson. In the book Matheson’s hero Robert Neville is the last man left alive after a zombie plague infects the rest of the human race. He spends years avoiding the undead and trying to ... Read More »

How CMOs Select The Marketing Tools They Use

The world of marketing has become incredibly complex. On top of it, the number and type of marketing tools CMOs have to choose from has exploded. It’s simply not easy to understand where to turn to identify and pick the best tool to solve specific problems. To better understand the tools that leading CMOs use at work and where they ... Read More »

Digital marketing calendar Old wine in a new bottle

In today’s digital world, we often come across clients who feel their marketing strategy is in place but the execution is ‘just not happening’. More often than not, their sentiments are echoed by the various agencies working on the brand as well. In our opinion, in spite of hard work, the results are sub-optimal because there is no over-riding digital ... Read More »

Is digital an effective mass market medium?

The amount of data available to marketers using digital channels is immense. But while digital is lauded for its ability to allow brands to reach the right consumer, at the right time, in the right environment, the question remains whether it is an effective medium for mass marketing. Digital channels are often accused of making marketers think too narrowly in their activity, meaning they ... Read More »