Marketing

A Marketing Technology Cheat Sheet For Business Owners

Shutterstock Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption and advertising tactics are changing. Advertising is no longer just about digital display and video, let alone prime-time TV and newspaper ads. The industry has made ... Read More »

The Only Marketing Strategy You Need

Marketing and promoting your business should be an ongoing process. A good marketing strategy is the scaffold that allows your business to grow because marketing should be an ongoing process. It can be easy to become confused or lost. Gain control with this guide to what a fantastic marketing strategy should be. Imagine several helium filled balloons, all bobbing about ... Read More »

The Marketing & Branding Startup Which Has Been Profitable Since Day 1

Zamstars,  a startup which provides marketing, branding and sales solutions to various brands across various industry verticals namely real estate, chatbots- Artificial Intelligence, education sector, accreditation management etc has been profitable since day 1. To help you start, run & expand and find out how they did it, we share the story of Zamstars: Success Mantra Our Mantra to success ... Read More »

The Worst Type of Marketing (And How To Avoid it)

CREDIT: Getty Images  This speaks to me on so many levels that I had to share it with you. It comes courtesy of an internet marketer I’ve bought software from in the past. His latest product is one that produces “fake” Facebook Live viewers, likes, and so on: I blocked out the bottom portion of the ad (complete with the ... Read More »

How much advertising are our kids exposed to?

New Zealand school children see a surprising amount of advertising at school, including fast food advertisements, and there should be national guidelines to limit what they’re exposed to, researchers say. Photo: Supplied / University of Otago University of Otago public health researchers fitted body cameras to Year 8 Wellington children at 16 schools for four days, and the footage captured ... Read More »

Creating Personalized Experiences Doesn’t Have to be Hard: See These 5 Strategies

Customers are demanding more personalized experiences. More than 53 percent of consumers want a fully personalized experience online, in part because they’ve been willing to part with so much data. Through cookies, app tracking, surveys, and other means of data collection, businesses have more information on their customers than ever before. And thanks to new technologies, it’s possible to deliver ... Read More »

What Harley-Davidson Can Teach Small Businesses About Targeting New Customers

Harley-Davidson is an iconic American brand. But it still faces its share of troubles. Slowing profits in recent years have led the brand to take on a new, lofty goal — building the next generation of riders. Matthew Levatich, CEO of Harley-Davidson, recently shared some of the objectives under this broader goal. Those include growing the company’s customer base in ... Read More »

David Marine appointed as Coldwell Banker’s SVP of marketing

David Marine Coldwell Banker has appointed vice president of brand management David Marine as the new senior vice president of marketing. In his new role, Marine will oversee the real estate brand’s complete marketing efforts, including advertising, media, public relations, product development, promotions and marketing communications. “Since joining Coldwell Banker more than a decade ago, David has pushed boundaries in ... Read More »

7 Companies that Are Changing the Face of Restaurant Marketing

Marketing is an uncertain science, a mix of luck and intuition, data and experimentation. And, when it comes to restaurant marketing, innovation can come from creative agency minds, restaurateurs with pluck, or franchise corporations that want to give their values, concrete expression. The following seven are a mix of the above. Whether big or small, they each offer a glimpse, ... Read More »

Brands are wrong to force marketers to be ‘whole-brained’, says Direct Line’s marketing boss

Marketing is continually challenged to be more data-driven and analytical while still being creative, but that doesn’t mean individuals need to take on the burden of both parts of the equation, says Mark Evans, marketing director at Direct Line Group. While he agrees marketing as a discipline must incorporate people with both left- and right-brained skills, to demand both of ... Read More »