Business

5 metrics to evaluate life insurance business

Till now you have interacted with life insurance companies as a customer, and so you needed to understand the different products they sold, embedded costs, performance record of the insurer and processes of making a claim. But last year, with ICICI Prudential Life Insurance Co. Ltd going public, followed by two other insurers this year namely SBI Life Insurance Co. ... Read More »

Ola acquires Foodpanda to enter food delivery business in India; to invest another $200 million

Ola’s rivalry with Uber has just entered a whole new dimension. Seven months after Uber launched its on-demand food delivery app UberEATs in India, Ola on Tuesday announced that it will acquire Foodpanda’s India business. In the bargain, the food delivery business in the country is likely to get a big boost, much to the delight of couch potato foodies. ... Read More »

Saudi’s $19 Billion Stimulus Will Prioritize Housing and Small Business

Saudi Arabia on Thursday unveiled a 72 billion-riyal ($19.2 billion) program to bolster private-sector growth, with money to support housing construction as well as fee waivers for small businesses, Commerce and Investment Minister Majid Al-Qasabi said. The package, part of a four-year, 200 billion-riyal stimulus program announced last year, contains 17 separate initiatives the government hopes will result in direct and ... Read More »

Small Business Groups Prefer Senate Tax Cut, But Mostly Don’t Love It

House Republicans appear to have largely given into their Senate colleagues on a tax cut bill, news reports suggest. (Photo by Aaron P. Bernstein/Bloomberg) You might have thought that when it comes to the competing tax cut bills that have been duking it out behind closed doors at the Capitol, advocates for small business would feel like they’re living in ... Read More »

Morneau’s small business tax changes promise simpler rules for income sprinkling

Federal Finance Minister Bill Morneau on Wednesday released new rules to clarify how family members will be treated under tax changes for small businesses. (Fred Chartrand/Canadian Press) The federal government has unveiled its new proposal to curb “income sprinkling” by some small business owners to family members, with substantive changes to a much-criticized initial proposal unveiled in the summer. But ... Read More »

7 Ways to Create a Killer Marketing Video (Infographic)

Video content is in more demand than ever right now, with 43 percent of consumers wanting to see more videos from marketers. Statistics have also shown that focusing on video content has huge benefits for companies, with 52 percent of marketers claiming that video has the best ROI as compared to all other types of content. Related: 5 Low-Cost Ways to Get Started With Video ... Read More »

Appointment of Dalit priests in Kerala temples gives hope to their counterparts in Tamil Nadu

In October, the Travancore Devaswom Board recommended the appointment of 36 non-Brahmins, including six Dalits, as priests in the temples it manages in Kerala. This came after the Kerala Devaswom Recruitment Board for the first time conducted a written test and interviews for candidates. The recruitment board, which fills permanent positions in the state’s temples, made the appointments according to norms laid ... Read More »

How Virtual Reality Is Changing The World Of Advertising

(Photo by Monica Schipper/Getty Images) What opportunities does augmented reality open up for advertisers? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Julia Tokareva, Software Development Consultant at RubyGarage, on Quora: Augmented reality technology has already gained popularity, so more and more users are enjoying it. Many companies have already embraced ... Read More »

Where Advertising Blockchain Companies Miss The Mark

Shutterstock The advertising technology industry lives in dog years. In the last seven years, automated ad buying has gone mainstream, leaving marketers wrestling with the complexities of the new and rapidly evolving programmatic advertising ecosystem. Faced with challenges like pinpointing where exactly ads are running and dodging bots, this new ecosystem remains in the early stages of exploration. Despite this, ... Read More »

YouTube Advertising Crackdown Puts Some Creators Out of Work

YouTube’s crackdown on inappropriate material is inadvertently depriving some creators of as much as 80 percent of their monthly sales, a blow to the very people who helped make the site the most popular place to watch video online. The swift drop in revenue, a side effect of YouTube’s attempt to remove ads from offensive videos, has caused some users ... Read More »