Business

The single biggest mistake EVERY job seeker makes

If you’ve sent off countless job applications and never seem to hear back, you may want to heed some expert advice. According to the experts at Career Girl Daily, job seekers are making one major mistake when it comes to their application – and it’s holding them back from getting their dream role. The experts reveal that the major faux ... Read More »

Facebook issues statement after murder suspect shares video of shooting in Cleveland

Facebook has issued a statement after a video showing a fatal shooting was uploaded onto the social media network by the alleged murderer. Cleveland Police say that Steve Stephens broadcast the killing of an unidentified elderly man on Facebook on Sunday evening and is the target of a manhunt as of this writing. [Update: The victim has been identified as ... Read More »

How CMOs Select The Marketing Tools They Use

The world of marketing has become incredibly complex. On top of it, the number and type of marketing tools CMOs have to choose from has exploded. It’s simply not easy to understand where to turn to identify and pick the best tool to solve specific problems. To better understand the tools that leading CMOs use at work and where they ... Read More »

Innovation Research Tour Might Be for You

Getting a business off the ground takes gumption, smarts and, unfortunately, some money. Getting loans and seeking out investors are perfectly viable options, but you’ll also be psyched to know that the government is offering seed funding you can grab, too. The Small Business Administration (SBA) announced plans this week for its Small Business Innovation National Road Tour, which has ... Read More »

Digital marketing calendar Old wine in a new bottle

In today’s digital world, we often come across clients who feel their marketing strategy is in place but the execution is ‘just not happening’. More often than not, their sentiments are echoed by the various agencies working on the brand as well. In our opinion, in spite of hard work, the results are sub-optimal because there is no over-riding digital ... Read More »

United and Pepsi Affairs Force Brands to Respect Social Media

When Jason Marker, the new chief executive of the company that owns Carl’s Jr. and Hardee’s, met with several of his marketing executives this week, one of his first requests was for screens to be installed in the company’s headquarters to display real-time social media conversations about its brands. It is the sort of setup that already exists at the ... Read More »

Hedge Fund Seeks Spinoff of BHP Billiton’s U.S. Oil Business

Paul E. Singer, founder of the hedge fund Elliott Management, in 2012. CreditSteve Marcus/Reuters With an ever-growing war chest — now some $33 billion — the hedge fund Elliott Management has chosen to take on bigger and more complex targets for its brand of shareholder activism. Now, Elliott has set its sights on reshaping the mining colossus BHP Billiton, proposing ... Read More »

British Vogue appoints Edward Enninful as new editor

Edward Enninful’s career in fashion began when, as a 16-year-old taking the tube to school, he was stopped by the influential stylist Simon Foxton and asked if he’d thought about modelling. Almost three decades later, the journey that began on the Hammersmith and City line has brought Enninful to the very pinnacle of the fashion world, after British Vogue announced ... Read More »

Is digital an effective mass market medium?

The amount of data available to marketers using digital channels is immense. But while digital is lauded for its ability to allow brands to reach the right consumer, at the right time, in the right environment, the question remains whether it is an effective medium for mass marketing. Digital channels are often accused of making marketers think too narrowly in their activity, meaning they ... Read More »

The News Literacy Project, JWT Team Up to Combat Fake News

The News Literacy Project and J. Walter Thompson New York are looking to fight the ongoing problem of fake news with a campaign that includes a newly created sideways-facing font. “We’re hoping the campaign gets people to really take the time to read and think about what they’re reading before they share it and keep it going,” said Aaron Padin, ... Read More »