Business

Griefsploitation: an advertising trend that needs to die

Ads are everywhere. They are on our trains, they are on our planes, they are wrapped around our automobiles. They are in our homes, on our homes, they are even on the homeless. Yes, really; homeless people have been used as media space by marketers thinking outside the box; charmingly, it’s called “bumvertising”. Still, despite the constant creep of commercialism ... Read More »

Bitcoin options exchange raises $11.4 million in funding

Bitcoins hit a record high over the weekend, with one unit of bitcoin trading above $2,000 on the BitStamp platform. File Photo Funding supports LedgerX’s plan to operate regulated exchange, clearing house for digital currencies NEW YORK, MAY 22:   Ledger Holdings, the New York-based parent company of bitcoin options exchange LedgerX, said on Monday that it closed $11.4 million in ... Read More »

Indian startups emulate global ideas. That’s killing 90% of them: IBM study

Over 90 percent of Indian startups fail within the first five years. No surprise there as that is the global average as well. The surprise lies in the most common reason for failure of startups in India: lack of innovation, according to an IBM (NYSE: IBM) study.   “Many Indian startups lack pioneering innovation based on new technologies or unique ... Read More »

Trump administration to dismantle small-business part of ACA marketplaces

President Donald Trump congratulates House Republicans after they passed legislation aimed at repealing and replacing ObamaCare, during an event in the Rose Garden at the White House, on May 4, 2017, in Washington, D.C. (Mark Wilson / Getty Images) The Trump administration said Monday that it will dismantle part of the Affordable Care Act that created online insurance marketplaces for ... Read More »

Proving the media wrong is part of Trump’s brand. He just proved the media right.

Washington Post national security reporter Greg Miller explains what President Trump’s potential disclosures to Russian officials means going forward. (The Washington Post) When you’re a billionaire, it isn’t easy to be a convincing underdog. Yet Donald Trump pulled it off in 2016 by constantly telling voters that he was going to prove wrong a national press corps that doubted his ... Read More »

David Marine appointed as Coldwell Banker’s SVP of marketing

David Marine Coldwell Banker has appointed vice president of brand management David Marine as the new senior vice president of marketing. In his new role, Marine will oversee the real estate brand’s complete marketing efforts, including advertising, media, public relations, product development, promotions and marketing communications. “Since joining Coldwell Banker more than a decade ago, David has pushed boundaries in ... Read More »

Google promises stricter control over advertising network

Google’s AdSense network paid out $11bn to publishers last year CREDIT: GETTY IMAGES Google has attempted to address advertisers’ concerns that they are funding illegal and offensive websites by pledging stricter controls on where online adverts appear. The internet giant’s advertising network AdSense will remove adverts on a page-by-page basis, instead of targeting entire websites. Google said this would mean ... Read More »

Are you too old to get a job?

An employee stocks items in the paint department at Renco Ace Hardware in Bloomsberg, Pennsylvania. Ace Hardware is part of AARP’s employer pledge program. This article is reprinted by permission from NextAvenue.org. When New York City employment attorney Lori B. Rassas wrote “The Perpetual Paycheck: 5 Secrets to Getting a Job” in 2015, I interviewed her for Next Avenue. Now, ... Read More »

This Overlooked Labor Rule Could Be a Huge Drag on U.S. Businesses

Shoppers walk up steps to enter a closing Sports Authority store in Corte Madera, California, U.S., on Tuesday, May 24, 2016. David Paul Morris/Bloomberg via Getty Images On May 10, 13 Democrats in the House of Representatives sent a letter to the National Labor Relations Board (NLRB) expressing concerns over the agency’s expansive and vague standard for determining when two U.S. ... Read More »

Tracking Trump: president threatens Comey, the ‘fake media’ and Democrats

It may be that you caught a couple of things Donald Trump said or did this week; it’s not every day the president of the United States fires the FBI chiefinvestigating his own campaign. But a few other key moments may have passed you by. Last weekend As supporters and opponents digested the provisions of the healthcare bill passed by ... Read More »