Business

Ensuring Accountability and Transparency in Digital Advertising

No one can avoid the well-documented accountability issues the digital advertising industry has faced so far in 2017. While the transparency conversation may not initially appear positive – with ad fraud, viewability, and brand safety all top of the agenda – it allows the industry to take actionable steps and ultimately address the lack of transparency. This is an opportunity ... Read More »

Technology, innovation lend a new lease of life to business cards

Photo: Priyanka Parashar/Mint There was a time when company executives would travel with leather-bound business card holders and have a Rolodex placed aesthetically on their desk. As professional networking sites are proliferating, card holders and Rolodexes are becoming passé. Business cards though are not going out of fashion anytime soon—they continue to evolve with the times. It is now no ... Read More »

Nigeria’s TBCA is connecting startups with Big Four consultants

Consultants from the “Big Four” consultancy firms very rarely stoop to assisting startups, given the lack of budget of smaller companies. That being the case, Nigerian startup TBCA.ng is looking to bridge the gap, connecting on-demand independent consultants with clients that need projects completed. All its independent consultants have experience at Big Four firms as well as the likes of Accenture and ... Read More »

How to Get an Intern in Your Small Business

  Internships are a win-win in business. An internship acts as an opportunity for a student to get real-world business experience and learn more about their chosen field. For the business, the intern acts as a cheap source of labor for a period of time. As long as you are willing to invest time to teach the intern something valuable ... Read More »

Digital marketing startup Synup raises $6 mn in Series A funding

Bengaluru- and Delaware-based Synup Inc., which helps local businesses manage their web presence with its SaaS-based solutions, has raised $6 million (Rs 39 crore) in a Series A round led by Vertex Ventures and existing investor Prime Venture Partners. The company will use the money for product development and to expand its sales and marketing initiatives, Synup said in a ... Read More »

Debunking Myths: Don’t Count Out Traditional Advertising Channels; Embrace Them

Shutterstock To digital media marketing proponents, it sounds like a sacrilegious statement, but it’s true — and a significant amount of online media marketing can be a colossal waste of money. The widespread belief that web and social media ads are giving a higher ROI than the “old-fashioned” TV, press, and radio advertising is a costly myth. The myth hinges ... Read More »

How the Latest Paul Manafort Revelations Fit with Trump’s Business Model

Trump Organization executives spent years making deals while having no reason to imagine that they would ever face scrutiny. What e-mails and documents are out there for Mueller to find? Photograph by Patrick Fallon / ZUMA Wire / Alamy Earlier this week, the Washington Post reported that Paul Manafort, when he was running Donald Trump’s campaign last year, sought to use his position ... Read More »

Flipkart, Amazon digital marketing strategy paying off: RedSeer study

At least 70% of respondents got to know of Flipkart, Amazon sale events through low-cost digital channels such as social media, says RedSeer study. Photo: Aniruddha Chowdhury/Mint Bengaluru: The shift towards digital marketing from traditional advertising by online retailers Flipkart and Amazon is working out well as awareness of this year’s sale events—The Big Billion Days and Great Indian Festival—has increased ... Read More »

Unmanned, these police booths will still do the job

Residents collected money to have this booth at Anna Enclave in Injambakkam Photo: M. Karunakaran   | Photo Credit: M_Karunakaran;M_Karunakaran – CCTV cameras will come up at these facilities, thanks to initiatives taken by residents as well as the police Every time K. Karthik passes through Raju Street, a road off Rajiv Gandhi Salai that leads to Kannagi Nagar, the image ... Read More »

Is Newspaper Advertising Worth The ROI?

The death of the newspaper industry hasn’t occurred as predicted. In actuality, it has picked up steam, with nearly 70% of the population reading newspapers on the regular, according to Nielsen research. While this is certainly good news for publishers, it hasn’t been the rise in revenue the publishing industry was banking on. Ad revenue hasn’t met the circulation surge, as reported ... Read More »