YouTube

HOW TO ACTIVATE YOUTUBE’S HIDDEN DARK MODE

Google has added a new feature to YouTube that dramatically transforms the look of the site. Dark Mode swaps YouTube’s classic white-and-red theme for black, and also tweaks the user interface. Activating Dark Mode requires a little bit of fiddling, but the entire process takes less than a minute. It’s currently only available on the website, and not the app. ... Read More »

Here’s How YouTube TV Is Doing One Week in Among Cord Cutters

YouTube TV has been widely available for seven days now, and 147,300 smartphone and tablet users have downloaded it so far, according to mobile-data company Apptopia. Seventy-three percent of those consumers have downloaded the app via Google Play. Adweek reached out to Google, YouTube’s parent  company, for comment on the numbers, but the digital giant didn’t respond by press time. It’s hard to ... Read More »

With Restraint, YouTube Rolls Out Original Programming

Michael “Burnie” Burns hears a discrepancy. Before greeting moviegoers at the debut of his film, the writer-actor is eavesdropping on all the big-budget movie trailers playing ahead of his much smaller crowdfunded concoction, “Lazer Team.” Suddenly, a roar from a monster in one of the previews literally rattles the theater’s walls. “I bet the sound budget for that was bigger ... Read More »

YouTube Red’s Original Movies, Shows to Launch Next Week

YouTube’s viral video stars, many of whom have a fan following in the millions, are set to appear next week in original movies and a show, as the video site attempts to attract users to its paid service. PewDiePie, who has attracted 42 million followers with his comic commentary on video game gameplay, will star in a reality-adventure series that ... Read More »

YouTube Wins German Appeal Over Artists’ Fees

A German court has handed Google another legal victory over German performing rights organisation Gema, which had sought to make the company’s video-sharing service YouTube pay each time users watch music videos by artists it represents. YouTube has introduced schemes that allow artists to earn money from advertising sold alongside their videos but many in the music business argue this ... Read More »