Tag Archives: Ads

Google Parent Alphabet Reports Strong Results on Mobile Ads, YouTube, Other Bets

Google’s parent company Alphabet on Thursday reported profit in the recently-ended quarter leapt as money poured in from ads delivered to mobile devices and returns improved on “other bets.” Alphabet profit was up 32.4 percent to $6.7 billion (roughly Rs. 43,555 crores) on in the quarter on revenue that increased 24 percent to $27.8 billion (roughly Rs. 1,80,724 crores), up 24 percent from the ... Read More »

Black lawmakers call on Facebook and Twitter to purge racist ads

Phil Roeder, Flickr Facebook and Twitter are facing renewed calls from US lawmakers to ensure ads on their respective platforms aren’t used to spread hate. The two firms are currently cooperating with Congressional investigators looking into Russian meddling in the 2016 election. And now, black Congress members are urging them to probe new ads, and make leadership changes. In a letter obtained by Recode, Reps. Robin ... Read More »

Google has reportedly found Russia-linked ads on YouTube, Gmail, and search

Google has found evidence that a Russian government campaign used the company’s platforms to spread propaganda, according to a new report from The Washington Post. The report follows investigations from Facebook and Twitter that uncovered similar ads, apparently designed to influence Americans around the time of the 2016 election. GOOGLE’S INVESTIGATION IS STILL IN ITS EARLY STAGES Google’s investigation is still in ... Read More »

Alphabet Sees Boost in Mobile Ads as It Takes Hit From Record EU Fine on Google

Google parent Alphabet on Monday saw shares slide as the market reacted to a massive fine by the European Commission and word that success in mobile, cloud and YouTube is coming with higher costs. Alphabet reported a quarterly profit of $3.5 billion (roughly Rs. 22,532 crores), in a sharp decline from a year ago, with a $2.74 billion antitrust fine in Europe biting into earnings. The technology giant reported ... Read More »

YouTube stars are blurring the lines between content and ads

Beyonce, Justin Bieber, Kim Kardashian and Kendall Jennerare just some of the celebrities under the microscope for using social media to shamelessly plug sponsored products. Advertising without proper disclosures has become a growing problem with influencers that have thousands or millions of followers on Facebook, Instagram and Twitter. And it’s happening on YouTube as well, where it’s often hard to tell whether videos from ... Read More »

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’. The new version of Smartology’s SmartMatch uses semantic profiling to place each item of an advertiser’s branded content with relevant editorial articles on the same or closely-related topics. The creative served, in real-time, will be the ... Read More »

He Buys a Lot of Ads, and He’s Frustrated With Digital

LOS ANGELES — Marc S. Pritchard, the chief brand officer of Procter & Gamble, has become the face of marketers’ frustrations with digital advertising this year. His message to the industry: Grow up. With the clout that comes with overseeing marketing for one of the world’s largest advertisers — one that includes household brands like Gillette, Tide and Crest — ... Read More »

Google Won’t Build an Ad-Blocker Into Chrome, Wants to Fix Ads Instead

  At the Chrome Dev Summit 2016, where it was revealed that the popular Web browser now has 2 billion active users, Google also shared its stand on ad-blocking, and it should come as no surprise. Google’s primary revenue source is ads, and its approach is to fix what’s wrong with ads instead of putting them off the table entirely ... Read More »

Samsung Apologises for Galaxy Note 7 Scandal With US Newspaper Ads

Samsung took out advertisements Monday in major US newspapers to apologize for the Galaxy Note 7 scandal in which fire-prone batteries forced a global recall of the popular smartphones. The full-page ads in the Wall Street Journal, New York Times and Washington Post admitted the company “fell short” on its promise of delivering “breakthrough technologies that enrich people’s lives.” “For ... Read More »

You Can Now File Complaints About Misleading Ads via WhatsApp

Consumers can now file complaints against misleading commercials by companies to advertising watchdog ASCI through mobile messaging app WhatsApp. Consumers can now WhatsApp the objectionable advertisement to +91 77-100-12345, from where the Advertising Standards Council of India (ASCI) would lodge ‘suo moto’ complaints using this number. Consumers can send pictures of print ads, hoardings, packaging or screen shots of websites, ... Read More »