Tag Archives: Brands

No alternative: how brands bought out underground music

Timberland hosts rap gigs. Princess Nokia makes films for Maybelline. And Red Bull is the new school of rock. Have brand partnerships destroyed counterculture? Or are they all that’s keeping it alive? Is it possible, in 2017, to sell out? Not so long ago, cosying up to big business was considered the gravest sin an underground artist could commit – ... Read More »

Govt sets terms for business deregistering brands for lower GST

The government today said businesses that want to deregister their brands for availing the benefit of lower GST will have to file an affidavit before the tax commissioner about forgoing the rights. Also, the businesses will have to print in indelible ink on containers in which they are selling cereals, pulses, flours that they have voluntarily foregone actionable claim or ... Read More »

Brands are wrong to force marketers to be ‘whole-brained’, says Direct Line’s marketing boss

Marketing is continually challenged to be more data-driven and analytical while still being creative, but that doesn’t mean individuals need to take on the burden of both parts of the equation, says Mark Evans, marketing director at Direct Line Group. While he agrees marketing as a discipline must incorporate people with both left- and right-brained skills, to demand both of ... Read More »

United and Pepsi Affairs Force Brands to Respect Social Media

When Jason Marker, the new chief executive of the company that owns Carl’s Jr. and Hardee’s, met with several of his marketing executives this week, one of his first requests was for screens to be installed in the company’s headquarters to display real-time social media conversations about its brands. It is the sort of setup that already exists at the ... Read More »

Brands Need to Make Online Mobile Shopping Easier: Facebook

Although young shoppers are increasingly buying smartphones online, they believe brands can further improve this by providing a seamless experience across a variety of channels on the path to purchase, a new Facebook study has revealed. Shoppers are increasingly turning to mobiles for research, comparing prices and even making their final purchase. “Indeed, 45 percent of all shopping journeys today ... Read More »