Tag Archives: Fox

Fox plans more 6-second ad slots, as digital influences television

Digital advertising hit a huge milestone this year: in the US, the Interactive Advertising Bureau (IAB) says that digital ad spend surpassed television ad spend for the first time ever. By most estimates, digital will overtake television on a global basis this year. As the balance of power shifts, the impact of digital is not only reflected in ad spend but in ... Read More »

Fox just put the guy who wants to blow up TV advertising in charge of sales

MAY 10, 2017, 10.51 PM FacebookLinkedinTwitterGoogle+Reddit Joe Marchese, president of advanced advertising products at Fox Networks Group, has warned that TV networks “bombard” people with too many ads.In fact, he’s advocated for giving people the choice to watch fewer adsduring network TV shows. He’s even advocated for consumers to use ad blockers. Yet on Wednesday, Marchese was named president of ... Read More »

The conservative world revolved around Fox News. Now what?

Washington (CNN)For the better part of the last two decades, the conservative world has revolved around one thing: Fox News Channel. Thanks to the strategic genius of Roger Ailes, Fox became the place where ambitious Republicans went to see and be seen. Politicians desperate to raise their national profiles would court the likes of Ailes and Bill O’Reilly in hopes ... Read More »

Work & Play Along The Fox River

DE PERE, WI (WTAQ-WLUK) – The spring time warm up mean busy times along the Fox River. The billion dollar PCB cleanup project is once again underway for the season. And so is the annual walleye spawning run. Steven Sowinski tells WLUK he came up for a day of fishing with his brother. “Chasing the walleye. It’s a slow day. ... Read More »