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Snapdeal to End Contract With Brand Ambassador Aamir Khan: Report

Snapdeal will reportedly be ending its association with brand ambassador Aamir Khan, with his contract signed March 2015 set to expire soon. According to a recent news report, which cites unnamed sources, the company decided not to renew the contract as it is looking to reduce its advertising spend and focus on its products instead. Speaking to NDTV, the actor’s ... Read More »

Chinese Turn to Carpooling Apps to Get Ride Home for Holidays

The hundreds of millions of Chinese heading home for Lunar New Year have a relatively new travel option this year: mobile apps to find carpool partners to share costs in what is a novel concept for most Chinese. The apps give an alternative to pricey airfares and hard-to-score train tickets. Software developer Li Jin in Shanghai used one after he ... Read More »

Brands Need to Make Online Mobile Shopping Easier: Facebook

Although young shoppers are increasingly buying smartphones online, they believe brands can further improve this by providing a seamless experience across a variety of channels on the path to purchase, a new Facebook study has revealed. Shoppers are increasingly turning to mobiles for research, comparing prices and even making their final purchase. “Indeed, 45 percent of all shopping journeys today ... Read More »

Swachh Bharat Mission to Get Its Own App

The Urban Development Ministry announced on Thursday that it would launch a mobile app for citizens to post their complaints about garbage pile-up in their areas and seek timely redressal of their grievances. Named ‘Swachh City Solutions’, the proposed mobile and Web-based application will be developed in partnership with Bengaluru-based NGO ‘Janaagraha’ Centre for Citizenship and Democracy, to ensure timely ... Read More »