Author Archives: Loknath Das

Google Maps Home Screen Redesigned for India, Gets New ‘Quick Actions’ Menu

Google update will bring new features to the home screen, specifically designed for users in India. The home screen now has a new Quick Actions menu for shortcuts that allows you to see directions, saved offline routes, and map details all in one tap. Google also claims that the home screen loads much faster for users to make the most ... Read More »

Oppo F3 Images Leak Ahead of Official India Launch on Thursday

While Oppo launched its Oppo F3 Plus smartphone in India last month, the company is now gearing up to launch the standard version of the smartphone, aptly named Oppo F3, on Thursday in the country. Just ahead of smartphone’s official launch, the press renders and promotional images for the smartphone have now been leaked on the Internet. Oppo F3 smartphone’s ... Read More »

Fashion designers make top-end versions of cheap items

A pair of muddy jeans. A crumpled blue Ikea shopping bag. A hi-viz jacket of the kind worn by workmen. Unlikely sources of inspiration for high fashion? You’d think so. Yet in a baffling trend, catwalk designers have made top-end versions of all these cheap items — and are selling them at outrageous prices. This week, French fashion house Balenciaga ... Read More »

A salute to Nintendo’s Genyo Takeda, retiring after 45 years of innovation in gaming

Few at Nintendo can say they saw the company’s start as a video game company, and fewer still have had as much influence as Genyo Takeda, co-creator of several of the company’s most memorable (and durable) innovations. He’s retiring today, and I just wanted to mark the occasion. The retirement was quietly announced in rather perfunctory form as part of ... Read More »

Broad Green Pictures Hires Four Execs In Marketing & Legal Departments

Broad Green Pictures has bolstered its marketing and legal departments with the hire four executives. Courtney Harris as SVP Digital Marketing and Anne Collins as VP Field Publicity and Promotions. Shyla Brown and Cole Loveall both join the movie studio as directors of legal and business affairs. Harris previously worked at Open Road for five years, most recently as VP ... Read More »

Mark Ritson I long for the death of marketing clichés

Before Will Smith got hold of it and turned it into total pants, I Am Legend was a remarkably disturbing novella from science fiction author Richard Matheson. In the book Matheson’s hero Robert Neville is the last man left alive after a zombie plague infects the rest of the human race. He spends years avoiding the undead and trying to ... Read More »

Coca-Cola to axe 1,200 jobs as it shifts to new cluster model

Marketing jobs could be at risk as part of Coca-Cola’s plans to axe 1,200 jobs. The cuts are part of wider plans to restructure the business around five “strategic clusters” as it looks to transform into a consumer-centric total beverage company. Speaking on an investor call this afternoon (25 April) following Coca-Cola’s quarterly results announcement, incoming CEO James Quincey said ... Read More »

Where is the Wonder Woman movie advertising

Wonder Woman finally gets her own movie and the movie marketing machines for DC and Warner Bros. haven’t seemed to have chugged to life. We’re less than six weeks out. There’s been more advertising for Justice League than the movie that’s supposed to kick off the whole JLU film arc. On Warner Bros.’ YouTube Channel, Wonder Woman has only three ... Read More »

Mums’ diet and lifestyle can affect child obesity

Lead author Karen Lillycrop said the study results could help develop strategies to prevent obesity as a child grows up. Stock picture A child’s risk of obesity as they grow up can be influenced by modifications to their DNA while in the womb caused by their mother’s “health, diet and lifestyle”, according to new research. Scientists at the University of ... Read More »

BREAKING: Los Angeles Bans Use of Wild Animals for Entertainment!

We have some fantastic news to share with you! A recent press release from Performing Animal Welfare Society (PAWS) announced that the city council of Los Angeles voted today to ban the use of wild animals in entertainment! The motion, by Councilmember David Ryu, affects circuses, other wild animal exhibitions, and rentals for house parties. An official ordinance is being drafted and ... Read More »