Author Archives: Loknath Das

MOAB strike: US bombing of IS in Afghanistan ‘killed dozens’

Media captionWatch 2003 footage of the GBU-43/B Massive Ordnance Air Blast Bomb (MOAB) being tested A US military strike with a weapon known as the “mother of all bombs” (MOAB) killed 36 IS militants and destroyed their base, the Afghan defence ministry says. The biggest non-nuclear bomb ever used in combat was dropped on an IS tunnel complex in Nangarhar ... Read More »

Here’s How YouTube TV Is Doing One Week in Among Cord Cutters

YouTube TV has been widely available for seven days now, and 147,300 smartphone and tablet users have downloaded it so far, according to mobile-data company Apptopia. Seventy-three percent of those consumers have downloaded the app via Google Play. Adweek reached out to Google, YouTube’s parent  company, for comment on the numbers, but the digital giant didn’t respond by press time. It’s hard to ... Read More »

More people keeping their own chickens for lifestyle sustainability

Keeping egg laying chickens is more poplar on lifestyle blocks. A movement to keeping chickens in backyards is growing around the county. In the early 1900s, about half of New Zealand households had hens in their backyards. After a lull in chicken and egg producing, a swing back to it has appeared – particularly on lifestyle blocks. Investigations into cage-laid eggs being ... Read More »

First phase of entertainment complex considered

KINGSLAND — An application for the construction of a recreation vehicle resort in Kingsland is under review by the Army Corps of Engineers. The 122-acre park, Epic Adventures Resort, is located near the Interstate 95 interchange at exit 3, where a proposed amusement complex was planned several years ago. According to the permit application, the project, described as a “full ... Read More »

Hedge Fund Seeks Spinoff of BHP Billiton’s U.S. Oil Business

Paul E. Singer, founder of the hedge fund Elliott Management, in 2012. CreditSteve Marcus/Reuters With an ever-growing war chest — now some $33 billion — the hedge fund Elliott Management has chosen to take on bigger and more complex targets for its brand of shareholder activism. Now, Elliott has set its sights on reshaping the mining colossus BHP Billiton, proposing ... Read More »

British Vogue appoints Edward Enninful as new editor

Edward Enninful’s career in fashion began when, as a 16-year-old taking the tube to school, he was stopped by the influential stylist Simon Foxton and asked if he’d thought about modelling. Almost three decades later, the journey that began on the Hammersmith and City line has brought Enninful to the very pinnacle of the fashion world, after British Vogue announced ... Read More »

Is digital an effective mass market medium?

The amount of data available to marketers using digital channels is immense. But while digital is lauded for its ability to allow brands to reach the right consumer, at the right time, in the right environment, the question remains whether it is an effective medium for mass marketing. Digital channels are often accused of making marketers think too narrowly in their activity, meaning they ... Read More »

The News Literacy Project, JWT Team Up to Combat Fake News

The News Literacy Project and J. Walter Thompson New York are looking to fight the ongoing problem of fake news with a campaign that includes a newly created sideways-facing font. “We’re hoping the campaign gets people to really take the time to read and think about what they’re reading before they share it and keep it going,” said Aaron Padin, ... Read More »

He Buys a Lot of Ads, and He’s Frustrated With Digital

LOS ANGELES — Marc S. Pritchard, the chief brand officer of Procter & Gamble, has become the face of marketers’ frustrations with digital advertising this year. His message to the industry: Grow up. With the clout that comes with overseeing marketing for one of the world’s largest advertisers — one that includes household brands like Gillette, Tide and Crest — ... Read More »

Snapdeal promises higher salaries, job security to staff as investor SoftBank pushes for sale

New Delhi: Snapdeal founders Kunal Bahl and Rohit Bansal have reached out to employees promising them higher salaries compared to last year as the company heads towards a possible sell out in the coming weeks. In a letter to employees, the founders said while the company’s investors are “driving the discussions around the way forward”, their “top and only priority ... Read More »