Author Archives: Loknath Das

Why we can’t give up on the ‘science’ of advertising

Advertising has, historically, employed few scientists, but in spite of this it has also been an industry that has often used theories and ideas that have the appearance of science as part of its armoury of tools to impress clients and sell more ads. Today, every planner worth their salary is expected to have a point of view on Byron ... Read More »

What 2019 has in store for marketers

American market research company Forrester revealed the macro trends to look out for in 2019. Brand Equity spoke to Forrester’s global CMO, Victor Milligan to unravel the key trends for marketers. By Amit Bapna Nike, PepsiCo and many others became buzzworthy because they took a stand. Some attempts met with fame and success, while others got a lot of flak. ... Read More »

Why Are Numbers Important To Us?

Now, imagine a world without numbers. Although there would be no math homework, it would cause chaos. People would have a hard time measuring time, distance, success, failure, etc. There would be all sorts of important facts people wouldn’t know if it weren’t for numbers. Sometimes we think numbers are just numbers but there are different kinds of numbers. Numbers ... Read More »

Work and Play Gears-up for Ondo Car Rally Nov 16

The organisers of Work and Play Car race series have announced that the second edition of the Ondo Rally has been slated for November 16th and 17th, 2018 with the starting point being Smokin Hills Golf Course in Ilara- Mokin in Ondo State. The facilitator of the event, Ade Ojuoko, said at the weekend that this year’s edition would be ... Read More »

Monday briefing: Police call for changes to stop and search laws

Top story: Fears minorities may be disproportionately targeted This is Alison Rourke bringing you Monday’s top stories to start the week. Police chiefs want to broaden their stop and search powers by lowering the level of suspicion an officer needs to use the powers in England and Wales. Scrapping the “reasonable grounds” test is controversial, because black people are around ... Read More »

Google is advertising in print magazines and you can’t tell

Perhaps you would buy a smartphone for its camera if you knew it was used to photograph the rapper Cardi B on the cover of W magazine. Or actress Angela Bassett on the cover of Allure. Or Ryan Gosling on the cover of GQ. If so, you might prefer to know that the company pushing this phone—Google in this case—paid for ... Read More »

Yelp Plunges on “Short-Term” Advertising Weakness

released third-quarter 2018 results on Thursday after the market closed, and the market was not pleased. Shares of the local business-review specialist plummeted nearly 25% after it revealed disappointing quarterly growth and reduced its full-year outlook, stoking fears that the early momentum of its recent shift to flexible non-term ad contracts may not be sustainable. Let’s dig deeper, then, to see exactly ... Read More »

Tower of London lights up for World War I anniversary

The year 2018 marks the centennial of the end of World War I. Known at the time as the Great War, the five-year struggle changed Europe and the world forever. To recognize and celebrate the centennial, the Tower of London is hosting a stunning event called “Beyond the Deepening Shadow: The Tower Remembers.” The eight-night event in London, which runs ... Read More »

5 Tips To Ace Your Current Or Next Job

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Fake news, rumours on social media hit Indian firms

When FabHotels filed a complaint with the Delhi police and its cyber cell on 28 September alleging three people had spread rumours on social media platforms that the budget hotel chain was cash-strapped and failing to pay suppliers, it highlighted a pattern—of companies being hit by fake news. Fake news and unsubstantiated rumours on social media have caused significant damage ... Read More »