Author Archives: Loknath Das

THE GOLDEN AGE OF YOUTUBE IS OVER

Danny Philippou is mad. He’s practically standing on top of his chair as his twin brother and fellow YouTube creator Michael stares on in amusement. Logan Paul, perhaps YouTube’s most notorious character, laughs on the other side of the desk that they’re all sitting around for an episode of his popular podcast Impaulsive. Anyone who’s watched the Philippous’ channel, RackaRacka, won’t be surprised by Danny’s ... Read More »

Is the Startup Mentality Just for Startups?

Silicon Valley, America’s hotbed of technology and entrepreneurship, is widely regarded as the birthplace of the startup culture that has permeated across geographies and built some of the world’s most successful companies. The culture of innovation and ingenuity continues to thrive worldwide as a rising number of startup founders are busy chasing the next big idea and building their dream ... Read More »

How’s Ericsson’s Digital Services Business Faring?

Ericsson’s Digital Services business is a software-driven business that provides solutions for wireless carriers, including: Business support systems, handling billing, payments, customer management, and other business-related functions Operational support systems that enable operators to monitor, control, analyze and manage their networks Telecom core and IT Cloud services How Has The Business Been Faring? Segment sales declined ~2% to SEK 38.1 ... Read More »

How YouTube India spurred a thriving content economy cutting across genres, languages, demographics

India’s YouTube stars are rushing against time just days ahead of the YouTube FanFest. The event, which takes the platform’s biggest stars to live stages worldwide, is in India now. YouTubers say FanFest is “a lot of craziness”. So, chasing them down for conversations in the midst of their frenetic schedules was not easy. “Mera abhi tak FanFest ka script likhna ... Read More »

‘Jobs – Reality Check’: Abysmal banking job trend and a bleak future ahead

The jobs trend in the banking sector has remained abysmal under the Prime Minister Narendra Modi-led NDA government. However, even when we consider job growth during the best period of the economy — 2003-04 to 2007-08 — the results are astounding. The job growth during the boom period, when the economy was growing at more than 8 per cent, was ... Read More »

Tatas enter airports business, buy stake in GMR unit

A consortium of Tata Group, a unit of Singapore’s sovereign wealth fund GIC and SSG Capital Management will invest₹8,000 crore ($1.2 billion) to buy a stake in GMR Airports Ltd, which runs India’s biggest airport. The deal will pump ₹1,000 crore into GMR Airports, a unit of GMR Infrastructure Ltd. and purchase ₹7,000 crore of the airport unit’s equity shares from the ... Read More »

BE Exclusive: Creativity at test as FSSAI pushes new advertising norms

How far one can go with creative advertising when getting ‘hurt’ becomes a new normal? The recent ad campaign by Surf Excel on Holi celebrations saw a huge backlash after Twitteritis went all out criticising the ‘misleading’ ad causing ‘hurt’. The ad later disappeared silently. Creating successful advertising campaigns under the regulatory framework was already difficult with brand ambassadors even facing prosecution ... Read More »

Marketing platforms with proprietary UIs are a waste of resources

Every business is different. It has its own profit models, objectives and problems. Therefore, it should also have a way of reporting business results that are tailored to its needs. Today, there is a plethora of options that offer just that. Datorama, Google Data Studio, and Microsoft’s Power BI are just a few of the increasingly sophisticated data visualization tools that offer near-infinite customizability. ... Read More »

EC asks media to telecast exit polls only after completion of last phase of Lok Sabha elections

The Election Commission (EC) has said, exit polls can only be telecast on the evening of 19th May after the last phase of Lok Sabha elections gets over. The poll panel has issued an advisory to the media in which websites and social media platforms were included for the first time. It said, TV, radio channels, cable networks, websites and ... Read More »

EPFO payroll data shows job growth in January after four months of shrinking

The payroll data released by Employee Provident Fund Organisation for the month of January 2018 has shown a growth in total jobs created after four months of a downward trend. The data showed that 76.48 lakh new employees were added to the social security schemes of the Employees’ Provident Fund Organisation (EPFO) from September 2017 to January 2019. Meanwhile, the ... Read More »