Author Archives: Loknath Das

Home remedies for cold and cough, these 6 DIY methods will cure seasonal illnesses for you

Common cold can be caused by almost 200 viruses, and irrespective of the season can lead to runny nose, fever, cough and congestion for 5-7 days. It’s no surprise that we tend to fall ill during a change in season, when our body is trying to adapt to the weather and our immunity levels may be slightly low, and your body may fall ... Read More »

Cancer patients benefit from positive thinking, can boost survival rate

A positive attitude can help you in all walks of life, and even in cancer. A new study done by the Israel Institute of Technology shows that positive emotions can be helpful in fighting cancer. The new study, titled Modulation of anti-tumour immunity by the brain’s reward system, was published in the science journal Nature. It claims that there is a ... Read More »

Why empowered marketers will own the customer experience by 2020

By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. A 280-character Twitter post, Instagram snap or Facebook update from a disgruntled consumer can destroy a brand’s long-built reputation and performance in an instant, so brands must deliver a consistent, connected, competitive customer experience. Those businesses that get this right are rewarded: 68% of ... Read More »

This New Marketing Skill Is Not What You Think

egShutterstock People are a company’s greatest asset. It’s not the structure, processes, or departments – it’s the human beings. Individuals who walk in the door and ride up the elevators each day represent a distinct competitive advantage. Businesses operate at a deficit without great talent. Although most agree that having the right talent is everything, some businesses underinvest in talent development (particularly when it comes ... Read More »

How Businesses Can Use Mobile Marketing to Their Advantage (Infographic)

The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones. Today’s marketing initiatives go far beyond print ads and desktop computers, and it’s more important than ever to have a mobile marketing campaign in place for your business. If you’re feeling stuck, there’s no need to worry. With a ... Read More »

Barley Water For Weight Loss: How Does Jau Help You Lose Weight?

Losing weight is a constant battle between all the processed and junk foods you have to say goodbye to and all the healthy foods you need to say hello to! If you are one of them, we understand what you go through every single day. Losing weight is not a cakewalk, and can at time get  little strenuous too; following ... Read More »

Benefits Of Drinking Water: 8 Ways To Ensure You Are Having Enough Water

Experts around the world cannot emphasise enough on the need to stay hydrated at all times. Also dubbed as the elixir of life, water controls and manages several critical functions like digestion, transporting nutrients and oxygen to the cells, preventing constipation and maintaining the electrolyte (sodium) balance. The body also eliminates water through urine and sweat, which is why it ... Read More »

Rose Tea: 5 Weight Loss Benefits And Easy Ways To Make It At Home!

Rose is a flower that has wide-ranging uses in cooking as well. From using it to decorate sweets to making gulkand and rose sherbet out of the dried petals, Indians have been using rose flowers in foods and drinks since ages. Rose also finds a lot of use in cosmetics and organic creams and ointments. It has a host of health benefits ... Read More »

The benefits of taking an education loan and the need to strike a balance

A student loan would obviate the need to disturb your own investment portfolio and help preserve your financial goals, including retirement plans. Photo: ThinkStock Education is expensive, be it in India or overseas. However, as a parent, you are always in a quandary whether to tap into your savings or avail an education loan. In India, good quality higher education ... Read More »

Banks or NBFCs: Where should you take your education loan from?

Graphic: Mint It is said that education is the biggest wealth that one can accumulate, but getting quality higher education is increasingly becoming expensive. However, people are still going ahead and funding their children’s education, often with the help of education loans. One indicator of higher spends on higher education is the average ticket size of education loans (see graph). ... Read More »