Author Archives: Loknath Das

One size fits all marketing v/s custom made: Beyond stereotypes of segments and digging deep

What is the most effective way for a brand to reach its consumer? And what defines how they build not just effectiveness but rather do so with authenticity in the consumer’s life? This is the number one question in the marketers’ mind set. And there was a time this was done in a simpler and wider form through just print ... Read More »

Good news for job seekers: Manufacturing, services firms open to hiring apprentices

A survey by the National Employability Through Apprenticeship Program (NETAP) showed that manufacturing (40 percent) and services (42 percent) sectors are open to hiring apprentices over the next six months. As per  ‘The Apprenticeship Outlook and Index’ report, the July-December 2019 period will witness positive growth in apprentice hiring. The hiring sentiment is expected to grow from 36 percent to 41 percent, up ... Read More »

Is Facebook’s billion-dollar housing pledge enough?

San Francisco has the highest salaries in the world, thanks to big tech companies like Salesforce, Facebook, and Google. But those outside the tech sector are struggling. Many people have been forced to move far outside of city limits, enduring one-way 90-minute commutes as a result. In an effort to fix this problem, Facebook announced yesterday that it would give $1 billion to help ... Read More »

Two Important Lessons Learned From Spending $70 Million On Marketing

I spend about $100,000 every week marketing my company to businesses nationwide. Spending that much per week on marketing may strike many business owners as excessive. And for some businesses, it is. Obviously, I wasn’t spending $100,000 on marketing when I first started out in 1998. I didn’t have much working capital back then (just a $5,000 credit card, if ... Read More »

Kerala church leaders say furore over job notification for Scheduled Caste converts unwarranted as Centre, other states also have such quota

A controversy raging on social media over a Public Service Commission (PSC) extra ordinary gazette notification on job vacancies reserved for Scheduled Caste Converts to Christianity (SCCC) has raised eyebrows among minorities in Kerala. The notification, published on 27 July 2019, invited applications for filling up vacancies for 25 posts of Assistant Surgeons/Casualty Medical Officers through a one-time registration scheme. ... Read More »

3 Definite Signs You’re In A Toxic Job

A job you’re not enjoying and a toxic environment can really impact your emotional health, personal life and work performance too. If you’re going through a difficult time at work, you will get through it, and you can come out even stronger. You’ve got to believe that for change to happen. Be patient, try not to take your experiences too ... Read More »

Media persons say ‘we can’t show truth because we’ll lose our jobs’: Rahul

Mahendragarh: Congress leader Rahul Gandhi on Friday launched a scathing attack on Prime Minister Narendra Modi, saying he has no understanding of the economy, and claimed that the world is mocking India due to the BJP’s politics of pitting people against each other. As the poll campaign for the 90-member Haryana assembly entered the final lap, Gandhi stuck to the issues of economic ... Read More »

Job reduction in Indian ops will be limited: Stuart Lewis, Chief risk officer, Deutsche Bank AG | Interview

Stuart Lewis, Chief risk officer, Deutsche Bank AG Deutsche Bank has been implementing a transformation strategy across its global operations that includes exiting some of its non-core activities. Stuart Lewis, chief risk officer at Deutsche Bank AG, tells Bhavik Nair that the amount of job reductions as a consequence of the transformation would be quite limited in India. Edited excerpts: ... Read More »

Looking For A Flexible Job? Five Ways To Ace The Job Interview

October is National Work and Family Month. October 15 is National Flex Day, which started in 2013 by flexible jobs career site FlexJobs to call attention to the need for flexible work. If you’re interested in working flexibly, you don’t necessarily have to leave your job to get more flexibility in your career. However, if your current job doesn’t lend itself to ... Read More »

Broadcasters set to drop MRP of flagship entertainment channels in festive season

MUMBAI: Top broadcasters are reducing the a la carte price of each of their flagship general entertainment channels to Rs 12 per month from Rs 19 as a festive offer even as the sector regulator is reviewing its new tariff order. Zee Entertainment EnterprisesNSE -1.02 % (ZEE) on Friday dropped the MRP of six of its GECs – Zee TV, Zee ... Read More »