Advertising

WestingHouse ‘Really Clever’ TV Advertisment Slammed

Westinghouse the Electrolux owned appliance brand has been slammed for their latest “Really Clever” advertising campaign that was recently rolled out the Companies new induction cooktops. Anne Miles managing director and global executive producer of International Creative Services claims that the campaign that focuses on a dad with poor cooking skills, and a mother who juggles kitchen duties while managing ... Read More »

Why we can’t give up on the ‘science’ of advertising

Advertising has, historically, employed few scientists, but in spite of this it has also been an industry that has often used theories and ideas that have the appearance of science as part of its armoury of tools to impress clients and sell more ads. Today, every planner worth their salary is expected to have a point of view on Byron ... Read More »

Google is advertising in print magazines and you can’t tell

Perhaps you would buy a smartphone for its camera if you knew it was used to photograph the rapper Cardi B on the cover of W magazine. Or actress Angela Bassett on the cover of Allure. Or Ryan Gosling on the cover of GQ. If so, you might prefer to know that the company pushing this phone—Google in this case—paid for ... Read More »

Yelp Plunges on “Short-Term” Advertising Weakness

released third-quarter 2018 results on Thursday after the market closed, and the market was not pleased. Shares of the local business-review specialist plummeted nearly 25% after it revealed disappointing quarterly growth and reduced its full-year outlook, stoking fears that the early momentum of its recent shift to flexible non-term ad contracts may not be sustainable. Let’s dig deeper, then, to see exactly ... Read More »

95% of children’s free apps contain advertising

Advertising is worryingly ubiquitous in apps marketed to and played by children aged five and even younger, according to a US study. In some cases, kids can spend more time watching the ads than actually playing the game. Researchers from the University of Michigan’s C. Mott Children’s Hospital reviewed 135 commonly downloaded apps and found 95% included a least one ... Read More »

5 ways to make your holiday advertising campaigns more profitable

For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy. There are a variety of tricks you can use to reach the right customer base and give them an online shopping experience that will not only win you their business ... Read More »

What you need to know in advertising today

In a 15-page internal memo obtained by Cheddar, Snap CEO Evan Spiegel admitted that it went too fast in releasing its controversial app redesign, and set company-wide goals for 2019 – including becoming profitable. “In our excitement to innovate and bring many new products into the world, we have lost the core of what made Snapchat the fastest way to communicate,” Spiegel ... Read More »

Inside Amazon’s UK media and advertising growth ambitions

Amazon’s U.K. ad revenue is small compared to Google’s and Facebook’s. Industry experts estimated Amazon’s U.K. ad business to be in the low hundreds of millions of pounds versus Google’s £4.4 billion ($6.2 billion) U.K. ad revenue in 2017. But Amazon has big plans to grow its ad business in the U.K. this year. Here’s a breakdown of its setup, based on ... Read More »

The current state of advertising data, in 5 charts

How advertisers collect, store and use people’s data is being scrutinized more than ever, in large part due to the General Data Protection Regulation. Starting May 25, businesses will need explicit consumer consent to use their data. This is more of a headache for the use of third-party audience data than first-party data that comes directly from the publisher. Here is a ... Read More »

Seattle says Facebook broke one of its campaign advertising laws

Seattle’s election commission says Facebook broke a city law that requires it to disclose who paid for campaign ads. Reuters reports that the Seattle Ethics and Elections Commission’s executive director, Wayne Barnett, said Facebook must reveal advertising spending information for last year’s city elections or potentially face fines of up to $5,000 per ad purchase. Facebook, Twitter and Google have been under scrutiny ... Read More »