Advertising

Cord cutting and a soft advertising market take a toll on media stocks

“The Big Bang Theory” on CBS remains one of the most popular TV shows. (Michael Yarish / Warner Bros. Entertainment Inc.) Aslowdown in advertising spending and a rise in cord-cutting by pay-TV customers are giving Wall Street fresh jitters about the health of the television industry. During the first quarter of the year, an estimated 762,000 pay-TV customers unplugged their ... Read More »

Where is the Wonder Woman movie advertising

Wonder Woman finally gets her own movie and the movie marketing machines for DC and Warner Bros. haven’t seemed to have chugged to life. We’re less than six weeks out. There’s been more advertising for Justice League than the movie that’s supposed to kick off the whole JLU film arc. On Warner Bros.’ YouTube Channel, Wonder Woman has only three ... Read More »

The News Literacy Project, JWT Team Up to Combat Fake News

The News Literacy Project and J. Walter Thompson New York are looking to fight the ongoing problem of fake news with a campaign that includes a newly created sideways-facing font. “We’re hoping the campaign gets people to really take the time to read and think about what they’re reading before they share it and keep it going,” said Aaron Padin, ... Read More »

He Buys a Lot of Ads, and He’s Frustrated With Digital

LOS ANGELES — Marc S. Pritchard, the chief brand officer of Procter & Gamble, has become the face of marketers’ frustrations with digital advertising this year. His message to the industry: Grow up. With the clout that comes with overseeing marketing for one of the world’s largest advertisers — one that includes household brands like Gillette, Tide and Crest — ... Read More »

Publishers Retreat From the Risks of Google-YouTube Advertising

The Google campus in Mountain View, Calif. The Guardian is among the organizations that have pulled advertising from Google amid concerns that it is not doing enough to prevent brands from showing up alongside offensive content. CreditJeff Chiu/Associated Press When The Guardian was made aware this month that some of its advertisements were appearing on YouTube videos from extremists, it ... Read More »

Advertising Week Continues Global Rollout

For nine years, Advertising Week was just a New York thing. But in 2013, it arrived in Europe, marking the start of an aggressive global roll out wound up taking the event to Asia last year. Latin America is scheduled for fall 2017, then Australia in 2018. Beyond that, Africa will be the next stop in world domination — if ... Read More »

Universal Account Number Rule Relaxed For PF Settlement: Report

Retirement fund body EPFO had started allotting Universal Account Numbers in July 2014. New Delhi: The Employees’ Provident Fund Organisation (EPFO) has eased the provision that requires furnishing of Universal Account Number (UAN) for settlement of claims like PF withdrawal for all those who left membership before January 1, 2014. Retirement fund body EPFO had made it mandatory to provide ... Read More »

Government Extends Date For Payment Under Black Money Scheme

First installment of 25% under the Income Declaration Scheme 2016 will have to be paid by November 2016 New Delhi: The government on Thursday extended the deadline for payment of tax and penalty under the black money disclosure scheme and allowed declarants to pay the amount in three installments by September 30 next year. The first installment of 25 per ... Read More »

Government Extends Date For Payment Under Black Money Scheme

First installment of 25% under the Income Declaration Scheme 2016 will have to be paid by November 2016 New Delhi: The government on Thursday extended the deadline for payment of tax and penalty under the black money disclosure scheme and allowed declarants to pay the amount in three installments by September 30 next year. The first installment of 25 per ... Read More »

Pension Regulator Launches New Features For NPS Subscribers

PFRDA is mandated to promote and ensure orderly growth of NPS and other pension schemes. New Delhi: Pension Fund Regulatory and Development Authority (PFRDA) has introduced new features for the benefit of National Pension System (NPS) subscribers, including an mobile app. According to the statement, through the mobile app, ‘NPS by NSDL e-Gov’, subscribers can raise a request for transaction ... Read More »