Marketing

Broad Green Pictures Hires Four Execs In Marketing & Legal Departments

Broad Green Pictures has bolstered its marketing and legal departments with the hire four executives. Courtney Harris as SVP Digital Marketing and Anne Collins as VP Field Publicity and Promotions. Shyla Brown and Cole Loveall both join the movie studio as directors of legal and business affairs. Harris previously worked at Open Road for five years, most recently as VP ... Read More »

Mark Ritson I long for the death of marketing clichés

Before Will Smith got hold of it and turned it into total pants, I Am Legend was a remarkably disturbing novella from science fiction author Richard Matheson. In the book Matheson’s hero Robert Neville is the last man left alive after a zombie plague infects the rest of the human race. He spends years avoiding the undead and trying to ... Read More »

How CMOs Select The Marketing Tools They Use

The world of marketing has become incredibly complex. On top of it, the number and type of marketing tools CMOs have to choose from has exploded. It’s simply not easy to understand where to turn to identify and pick the best tool to solve specific problems. To better understand the tools that leading CMOs use at work and where they ... Read More »

Digital marketing calendar Old wine in a new bottle

In today’s digital world, we often come across clients who feel their marketing strategy is in place but the execution is ‘just not happening’. More often than not, their sentiments are echoed by the various agencies working on the brand as well. In our opinion, in spite of hard work, the results are sub-optimal because there is no over-riding digital ... Read More »

Is digital an effective mass market medium?

The amount of data available to marketers using digital channels is immense. But while digital is lauded for its ability to allow brands to reach the right consumer, at the right time, in the right environment, the question remains whether it is an effective medium for mass marketing. Digital channels are often accused of making marketers think too narrowly in their activity, meaning they ... Read More »

What Creativity in Marketing Looks Like Today

What makes marketing creative? Is it more imagination or innovation?  Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do ... Read More »

State Bank Of India Cuts Lending Rate By 0.9% Across Maturities

Mumbai: State Bank of India, the country’s biggest lender by assets, said on Sunday it had cut its lending rates by 90 basis points for maturities ranging from overnight to three-year tenures, after experiencing a surge in deposits. After the move, its so-called overnight marginal cost of funds-based lending rate (MCLR) fell to 7.75 per cent from 8.65 per cent, ... Read More »

Can’t Give Info If Finance Minister Was Consulted Before Demonetisation

New Delhi: Whether views of the Chief Economic Advisor and the Finance Minister were taken before the sudden announcement of demonetisation of high-value currency notes by Prime Minister Narendra Modi on November 8? The Reserve Bank of India feels this query cannot be answered under the Right to Information Act as it does not comes under the definition of information ... Read More »

Government Permits 12 PSU Banks To Raise Rs. 3,000 Crore From Market

New Delhi: In a bid to strengthen capital base of public sector banks (PSBs), the government has allowed 12 lenders to raise nearly Rs. 3,000 crore via preferential shares over and above the Rs. 22,915 crore capital support committed to them in July last year. The Finance Ministry granted approval to 12 proposals of PSBs to raise a sum of ... Read More »

Notes Ban Impact: EMIs To Fall As SBI, Other Banks Cut Lending Rates

New Delhi: Top PSU lenders State Bank of India, PNB and Union Bank on Sunday slashed their benchmark lending rates by up to 90 basis points, a day after Prime Minister Narendra Modi asked banks to priorities their lending towards the poor and middle class. The country’s largest lender, SBI, has reduced marginal cost of funds based lending rate (MCLR) ... Read More »