Marketing

4 Ways to Improve Your Content Marketing

HBR STAFF/CHRIS MINERVA/GETTY IMAGES In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. The playbook sounds simple: attract prospects with content relevant ... Read More »

Centralized Marketing Data: Streamlining Marketing ROI By Simplifying Data-Driven Marketing

You may be painfully aware of what disjointed data can do to a marketing initiative. If you’re in a company of any size at all, you’re probably struggling with integrating multiple databases housed in different locations throughout the enterprise. How can you present consistent messaging when the mechanics of a campaign are vulnerable to disjointed data? Data-centricity within the organization ... Read More »

Six Steps To Retaining Marketing Staff

Shutterstock The concern over losing marketing staff is one of the topics I hear most often from chairmen and their CMOs. Regardless of how satisfied they are with their marketing departments, there is an undercurrent: With such high turnover in the field, will organizations be able to retain talent when there is fierce competition nipping at their heels to hire ... Read More »

7 Ways to Create a Killer Marketing Video (Infographic)

Video content is in more demand than ever right now, with 43 percent of consumers wanting to see more videos from marketers. Statistics have also shown that focusing on video content has huge benefits for companies, with 52 percent of marketers claiming that video has the best ROI as compared to all other types of content. Related: 5 Low-Cost Ways to Get Started With Video ... Read More »

Microsoft HoloLens Is Headed to 29 New Markets

As demand for mixed reality grows in the modern workplace, Microsoft has announced that it has brought its mixed reality smart-glass HoloLens to 29 new European markets. At the Future Decoded event in London on Wednesday, Microsoft outlined its vision for mixed reality in front of over 15,000 IT and business decision makers who came to talk about current and emerging trends happening at ... Read More »

Bluecore marketing automation platform raises $35 million in Series C

Bluecore, the automated marketing platform for ecommerce brands, has today announced the close of a $35 million Series C round of funding. Norwest Venture Partners led the round, with participation from existing investors including Georgian Partners, FirstMark Capital, and Felicis Ventures. As part of the deal, NVP’s Scott Beechuk will join the board of directors at Bluecore. When Bluecore first launched in ... Read More »

Digital marketing startup Synup raises $6 mn in Series A funding

Bengaluru- and Delaware-based Synup Inc., which helps local businesses manage their web presence with its SaaS-based solutions, has raised $6 million (Rs 39 crore) in a Series A round led by Vertex Ventures and existing investor Prime Venture Partners. The company will use the money for product development and to expand its sales and marketing initiatives, Synup said in a ... Read More »

Flipkart, Amazon digital marketing strategy paying off: RedSeer study

At least 70% of respondents got to know of Flipkart, Amazon sale events through low-cost digital channels such as social media, says RedSeer study. Photo: Aniruddha Chowdhury/Mint Bengaluru: The shift towards digital marketing from traditional advertising by online retailers Flipkart and Amazon is working out well as awareness of this year’s sale events—The Big Billion Days and Great Indian Festival—has increased ... Read More »

How to Ace This Year’s Back-to-School Email Marketing Campaign: A Study Guide

The days are getting shorter, the air is becoming crisp, and despite the wishes of kids and adults alike, the sun is definitely setting on summer. While waving goodbye to a season characterized by great weather, seemingly endless vacations and relaxation is no walk in the park, the end of summer does have it perks, the most notable being back-to-school shopping. ... Read More »

5 Elements Many Retailers Miss When It Comes To Marketing

Shutterstock Nearly every retailer has a marketing strategy, but they’re not always as effective as we’d like. According toEconsultancy, only 22 percent of businesses were satisfied with their conversion rates in 2016. Striking a balance between working on your business and working in your business can be tough. When you get dragged into the day-to-day tasks, it’s easy to miss the bigger picture, causing your ... Read More »