Marketing

13 Ways To Create An Effective Marketing Campaign On A Tight Budget

Creating an effective marketing campaign is the goal of every successful marketer. While this can be wrought with challenges on the best of days, adding budgetary constraints to the mix increases the complexity of your efforts. With marketing expenses likely to top $103 billion nationwide by 2019, according to Forrester research, it is crucial for marketers to determine the right budget ... Read More »

Content Is To Marketing As ROI Is To Revenue

We are in a time where brands must act as media companies to manage perception, build loyalty, engage users and proactively affect revenue. And with the information overload epidemic growing, it can be hard to stand out from the crowd no matter how great or innovative your product may be. Content and marketing are one and the same, thus every potential ... Read More »

FPIs remain bullish on Indian markets, pour $4 bn in July

Overseas investors have pumped a staggering $4 billion into the Indian capital market this month, primarily due to “better prospects” of economic growth as compared to other emerging markets. The latest inflow follows net infusion of Rs.1.6 lakh crore in the previous five months (February-June). In January, they had pulled out Rs.3,496 crore. “FPI inflow could be attributed to relative ... Read More »

Should You Automate Your Instagram Marketing?

If you’re halfway through the year and your 2017 Instagram goals are starting to feel a bit too ambitious, bots may sound like a good answer. Instagram automation tools help tons of accounts reach new audiences with algorithms that target users using generic comments, likes and follows, which every so often leads to those users checking out your account and, hopefully, ... Read More »

India to Quiz Philip Morris on Marketing of Marlboro Cigarettes

New Delhi: India plans to seek an explanation from Philip Morris International Inc about its marketing practices after Reuters reported that the tobacco giant used tactics that government officials say flout the country’s law, a health ministry official said on Friday. Philip Morris advertises Marlboro cigarettes, the world’s best-selling brand, at tobacco shops in India and distributes free smokes at nightclubs ... Read More »

A Marketing Technology Cheat Sheet For Business Owners

Shutterstock Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption and advertising tactics are changing. Advertising is no longer just about digital display and video, let alone prime-time TV and newspaper ads. The industry has made ... Read More »

The Only Marketing Strategy You Need

Marketing and promoting your business should be an ongoing process. A good marketing strategy is the scaffold that allows your business to grow because marketing should be an ongoing process. It can be easy to become confused or lost. Gain control with this guide to what a fantastic marketing strategy should be. Imagine several helium filled balloons, all bobbing about ... Read More »

The Marketing & Branding Startup Which Has Been Profitable Since Day 1

Zamstars,  a startup which provides marketing, branding and sales solutions to various brands across various industry verticals namely real estate, chatbots- Artificial Intelligence, education sector, accreditation management etc has been profitable since day 1. To help you start, run & expand and find out how they did it, we share the story of Zamstars: Success Mantra Our Mantra to success ... Read More »

The Worst Type of Marketing (And How To Avoid it)

CREDIT: Getty Images  This speaks to me on so many levels that I had to share it with you. It comes courtesy of an internet marketer I’ve bought software from in the past. His latest product is one that produces “fake” Facebook Live viewers, likes, and so on: I blocked out the bottom portion of the ad (complete with the ... Read More »

How much advertising are our kids exposed to?

New Zealand school children see a surprising amount of advertising at school, including fast food advertisements, and there should be national guidelines to limit what they’re exposed to, researchers say. Photo: Supplied / University of Otago University of Otago public health researchers fitted body cameras to Year 8 Wellington children at 16 schools for four days, and the footage captured ... Read More »