Business

BE Exclusive: Creativity at test as FSSAI pushes new advertising norms

How far one can go with creative advertising when getting ‘hurt’ becomes a new normal? The recent ad campaign by Surf Excel on Holi celebrations saw a huge backlash after Twitteritis went all out criticising the ‘misleading’ ad causing ‘hurt’. The ad later disappeared silently. Creating successful advertising campaigns under the regulatory framework was already difficult with brand ambassadors even facing prosecution ... Read More »

Marketing platforms with proprietary UIs are a waste of resources

Every business is different. It has its own profit models, objectives and problems. Therefore, it should also have a way of reporting business results that are tailored to its needs. Today, there is a plethora of options that offer just that. Datorama, Google Data Studio, and Microsoft’s Power BI are just a few of the increasingly sophisticated data visualization tools that offer near-infinite customizability. ... Read More »

EC asks media to telecast exit polls only after completion of last phase of Lok Sabha elections

The Election Commission (EC) has said, exit polls can only be telecast on the evening of 19th May after the last phase of Lok Sabha elections gets over. The poll panel has issued an advisory to the media in which websites and social media platforms were included for the first time. It said, TV, radio channels, cable networks, websites and ... Read More »

EPFO payroll data shows job growth in January after four months of shrinking

The payroll data released by Employee Provident Fund Organisation for the month of January 2018 has shown a growth in total jobs created after four months of a downward trend. The data showed that 76.48 lakh new employees were added to the social security schemes of the Employees’ Provident Fund Organisation (EPFO) from September 2017 to January 2019. Meanwhile, the ... Read More »

NBFCs back in business of hiring

MUMBAI: Non-banking finance companies (NBFCs) are beginning to add crucial jobsacross various functions, indicating that stability has returned to a key sector that was unsettled last autumn by a liquidity squeeze and subsequent increases in capital costs. NBFCs could hire about 15,000 people in FY20, an estimate by recruitment firm TeamLease showed. Among those adding jobs are Mahindra Finance, Shriram Transport Finance, ... Read More »

‘With evolving consumer demand, role of advertising has altered dynamically’

Changing consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are forced to adapt to the changing media environment. The time has come to explore options beyond traditional advertising, maintained industry experts at The Indian Society of Advertisers’ (ISA) Conference. Sunil Kataria, CEO, India & SAARC, Godrej Consumer ... Read More »

After Manohar Parrikar, Ally Wants Goa Top Job, No Call Yet: BJP Lawmaker

Goa Chief Minister Manohar Parrikar died on Sunday after a long illness. PANAJI:  The BJP-led alliance in Goa did not reach a consensus over the next chief minister in a late night meeting, a move necessitated by the death of Manohar Parrikar. Mr Parrikar, 63 died of a pancreatic ailment on Sunday at his private residence near Panaji. Union minister and senior ... Read More »

Simpler GST turns out to be bad business for India’s tax consultants

MUMBAI: For a newly minted partner in one of the Big Four professional services firms, becoming a stay-at-home dad had never crossed his mind. That, until last month. He had joined the company as a partner in 2016, with a 30% pay hike, from a rival firm. With an eight-figure salary, a chauffeur-driven, high-end German car and a penthouse in ... Read More »

In pics | Top 10 Asia Pacific cities where business meets pleasure

1/12 A survey conducted by the Economist Intelligence Unit ranked 26 Asian cities for business travellers based on parameters such as ease of transport, safety and options for dining out, giving them a “Bleisure” score. While Tokyo was the most sociable city for business travellers, Indian cities raked big on the ‘culture’ they offer. Here are 10 cities that offer ... Read More »

Startups, ecommerce companies flood campuses with offers

NEW DELHI: Job offers are pouring in at the nation’s top business schools from ecommerce companies and startups, which are on the lookout for managerial talent with a technical background to drive the next phase of growth. Indian Institutes of Managements in Bengaluru, Kolkata and Kozhikode, and the Faculty of Management Studies (FMS) in Delhi said they have seen steep increase in offers ... Read More »