Business

Is It Any Surprise Who Is Buying All the AI Tech Startups?

There is a heated debate taking place as to how Artificial Intelligence (AI) will impact the workforce. While these two sides battle it out, some of the giants in tech as well as other industries are gobbling up AI startups at a record pace. A new infographic by UK RS looks at which companies are making the largest investment in AI startups. ... Read More »

25 Diverse Startup Incubators

The world of technology offers a lot of new opportunities for innovation and ideas. For entrepreneurs looking to make their mark in the tech business world, finding the necessary funding and assistance on your own can be tricky. However, there are options, such as the many startup incubators aimed at helping these startups succeed. This features a list of 25 ... Read More »

Inside Amazon’s UK media and advertising growth ambitions

Amazon’s U.K. ad revenue is small compared to Google’s and Facebook’s. Industry experts estimated Amazon’s U.K. ad business to be in the low hundreds of millions of pounds versus Google’s £4.4 billion ($6.2 billion) U.K. ad revenue in 2017. But Amazon has big plans to grow its ad business in the U.K. this year. Here’s a breakdown of its setup, based on ... Read More »

The current state of advertising data, in 5 charts

How advertisers collect, store and use people’s data is being scrutinized more than ever, in large part due to the General Data Protection Regulation. Starting May 25, businesses will need explicit consumer consent to use their data. This is more of a headache for the use of third-party audience data than first-party data that comes directly from the publisher. Here is a ... Read More »

Seattle says Facebook broke one of its campaign advertising laws

Seattle’s election commission says Facebook broke a city law that requires it to disclose who paid for campaign ads. Reuters reports that the Seattle Ethics and Elections Commission’s executive director, Wayne Barnett, said Facebook must reveal advertising spending information for last year’s city elections or potentially face fines of up to $5,000 per ad purchase. Facebook, Twitter and Google have been under scrutiny ... Read More »

Why Intelligent Disruption in Advertising Will Be the Most Important Trend of 2018

Intelligent disruption will change the way the ad industry functions. Getty Images As we begin another year, is there a phrase or thought that the advertising industry can focus its attention on as we enter 2018? I submit to you two words: intelligent and disruption. According to Merriam-Webster, disrupt is, “to break apart, to throw into disorder, to interrupt the ... Read More »

How To Cure Boring Healthcare Advertising

Every year, the healthcare industry pours billions of dollars into advertising and marketing ($9.7 billion in 2015, according to research), making it one of the top 10 biggest ad spenders in the U.S. This trend replicates around the world, causing every agency professional to rub their palms together when they get a healthcare account. However, somehow this segment seems to be ... Read More »

Digital, IPL to rule advertising in 2018

Mobile will displace desktop to become the third largest advertising category by 2020. Photo: Indranil Bhoumik/Mint In December, two significant reports projecting growth rates in advertising for the year 2018 were released. Publicis Groupe-run media agency Zenith predicted advertising expenditure (adex) in India to grow at a conservative 8.4% in 2018 compared to a more optimistic projection by IPG Mediabrands-owned ... Read More »

Here are the Indian startups that may join the unicorn club in 2018

The multi-billion-dollar funding rounds in Flipkart, Paytm and Ola in 2017 camouflaged not just the fact that overall venture capital funding for Indian startups drastically declined but also that not a single company joined the list of unicorns–a startup valued over $1 billion. It was in August 2016 that a company had last entered the country’s small club of unicorns. ... Read More »

Paypal founder and early Facebook investor Peter Thiel bets big on Bitcoins

Bitcoin has gained global fame in the past year, but it’s been popular at Peter Thiel’s venture firm since at least 2012. Founders Fund, Thiel’s San Francisco-based firm known for early bets on SpaceX and Airbnb, has been purchasing small amounts of bitcoin in recent years, totaling no more than $20 million, to establish a “toehold” in the space, according to a person with ... Read More »