Business

Job losses for 20.5 million Americans herald more pain to come

The U.S. unemployment rate in April could hit 15% — a number not seen since the end of the Great Depression. (AP Photo) It took just one month for the labor market in the world’s largest economy to capsize. It will take longer for the damage to be fully realized. In the harshest downturn for American workers in history, employers ... Read More »

5 Ways Brands Can Reinvent Their Digital Marketing Strategy

We are all doing our best to cope under the current circumstances, and I believe that within adversity lies an opportunity to change, evolve and adapt. Whether you’re an individual, entrepreneur or brand, the need of the hour is to reassess, rethink and reinvent your approach. While influencers, billionaires and corporations are joining hands to aid those in need, brands need to sustain business activities ... Read More »

TCS says will honour all new job offers, including to 40,000 new graduates

Shares of Tata Consultancy Services Ltd rose as much as 7.9% on Friday as investors shrugged off the software service firm’s warning on coronavirus risks to focus on sales wins and its promise to push ahead with hiring this year. Mumbai-based TCS saw consolidated revenue for the fourth quarter grow 5.1 percent to ₹39,946 crore. The company, which reported fourth ... Read More »

The Advertising Industry Must Act Now To Help Combat The Coronavirus

During this very challenging time, where is the coordinated leadership from the advertising industry? The advertising experts know how to effectively capture our attention, and communicate a convincing message? Jonathan Bernstein of Bloomberg Opinion points out that although there have been “… some quality PSAs already” we could use a “… more systematic effort….” We hear from the basketball star Steph Curry ... Read More »

Choosing A Digital Advertising Platform In The Age Of AI

Ads seamlessly integrated into the Facebook Feed, carefully customized to each user’s usual content. Instagram story ads popping up naturally as you swipe through your friends’ stories. Acquiring digital ads today is arguably much easier than it was in the past. With the exponential rise of technology and the increasing digitization of companies worldwide, the process of buying and selling ... Read More »

Wages under rural job scheme MGNREGS could be raised

Any upward revision of wages will mean more money in the hands of farmers and could help the government improve slack rural demand that has pulled down overall economic growth. (Reuters image) The rural development ministry proposes to increase daily wages for the poor under the Mahatma Gandhi National Rural Employment Guarantee Scheme (MGNREGS) by between Rs13 and Rs32 for ... Read More »

Advertising during the coronavirus crisis is not finger lickin’ good

As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. How often did you actively think about when or where you last touched your own face? Had you ever washed your hands for the full 20 seconds? When was the last time every grocery and corner store in your area was long sold out ... Read More »

How in-app advertising is being leveraged to attract consumer attention

Everything the consumer does today is simply a tap and a swipe away on their smartphones. There is an app for everything and they are an integral part of a consumer’s daily routine. It is no longer just an urban phenomenon, according to GroupM and MMA’s ‘Mobile Marketing Ecosystem Report 2020’ in both rural and urban India, 99% of users ... Read More »

Amid coronavirus outbreak, VC firms tell startups to brace for uncertainty

Bengaluru: As Covid-19 continues to spread across the world and in India, creating curbs on travel and large business events, venture capital (VC) firms are advising startups and their portfolio companies to conserve cash and spend less, and brace for a possible uncertain fund-raising environment. “What we are witnessing is possibly a once-in-a-lifetime event, which will, almost certainly, deliver the global economy a ... Read More »

LinkedIn makes all job interviews virtual due to coronavirus

LinkedIn is informing job candidates that they have the option to conduct their interviews virtually or delay it until an unspecified date in the future out of caution for the ongoing novel coronavirus outbreak, according to an email sent to one applicant from LinkedIn’s staffing team. “In light of the recent coronavirus outbreak and with everyone’s health being LinkedIn’s #1 ... Read More »