Business

No headwinds for marketing to women

Shelley Lazarus, when she became chief executive of Ogilvy in 1997, said during an interview to The New York Times, “I don’t underestimate the fact that it made me very visible, that I added value (in the client meetings) because I had the right hormones going through my blood as the people we were selling to. I could say, ‘As ... Read More »

Chanda Kochhar distances herself from husband Deepak’s business dealings

ICICI Bank’s former MD and CEO Chanda Kochhar has yet again distanced herself from husband Deepak Kochhar’s business dealings. In the third round of questioning by the Enforcement Directorate (ED) at its Mumbai office on March 4, Chanda denied having any knowledge of loans allegedly routed to her husband’s company NuPower Renewables that had dealings with Videocon Chairman Venugopal Dhoot. ... Read More »

Theory vs. Reality: How to Solve Your Marketing Strategy Problems

English poet Robert Burns once said, “The best-laid plans of mice and men often go awry.” Nowhere is that saying truer than in marketing. Marketing professionals know that drafting a good strategy for reaching your customers and boosting business can often be an exercise in futility. There are dozens of established marketing strategies, all of which serve a purpose connecting ... Read More »

Best Buy Is Still In Business — And Thriving

Electronics retailer Best Buy is still in business, standing up to Amazon, and thriving. For the fourth quarter of 2018, the company reported $42.1 billion in revenue,  $2.72 in non-GAAP earnings per share, and an 11% dividend increase. That’s certainly a big turnaround from almost a decade ago when Best Buy was under pressure from online giant Amazon, fighting for its survival. Wall Street took ... Read More »

How To Save Advertising – Fewer Decisions Based On Bean Counting

Ami Hasan originally studied architecture but later switched to advertising and he is one of the few advertising people who have successfully worked as an Art Director, copywriter, account director, Creative Director, managing director and chairman. During his entrepreneurial career of about 20 years he has started two creative agencies and later sold them to big multinational advertising companies. He sat ... Read More »

TAM Media Research, Israeli firm develop digital advertising measurement tools

TAM Media Research, along with Israel-based business intelligence solution provider BI Science, has unveiled Digital AdEx, a service to monitor and provide information on advertisements across more than 3,000 digital publishers. “We have been working with BI Science for over a year on Digital AdEx,” TAM Media chief executive LV Krishnan told ET. “We soft-launched the service a few months back, and ... Read More »

How to Protect Your Small Business from Social Engineering Attacks

No business is safe from social engineering attacks, that includes small businesses. Believing that their company isn’t a possible target is the first mistake that makes small businesses vulnerable. They assume that cyber attackers are only looking at large corporations as prey. True, these big companies provide a bigger target, but cyber attackers don’t discriminate. One should also take into ... Read More »

The art of managing the first 90 days in a new job

Success or failure during the first few months is a strong predictor of the overall success or failure in the job, says Michael Watkins, author of the bestseller The First 90 Days. The first few months in a new role or organization are critical as stakeholders scrutinize and evaluate, try to figure you out in terms of your personality, approach, leadership ... Read More »

The dynamic art and science of movie marketing

Before hitting the theatres, movies are placed well in the minds of the audience and are sold effectively. From advertising with different brands, on-ground activities such as organising events, partnering with television shows, or collaborating with influencers and content creators, film marketers don’t leave a single chance to reach out to the audience. With a substantial rise in the number ... Read More »

7 Tips to Conduct Your Business Money with Full Security

When you’re doing business, doing things online is the way to be. Without the internet, you can’t reach a broader business base, stay connected with international customers and even save on admin costs. However, with a plethora of opportunities, the online world also brings a lot of security threats for a business on the table. But prevention is better than ... Read More »