Business

Remember: Digital Marketing Is A Long Game

Pivoting from the world of software engineering to where I am now, running a digital marketing agency, was quite a transition. But after being in this industry for more than 12 years now, I still remember something a mentor told me that has affected how I approach business to this day. It was a story about how when they first ... Read More »

With a job fair for the LGBTQI community, corporate India takes a small step towards inclusivity

India Inc appears to have come out of the closet. On February 22, New Delhi hosted a job fair meant exclusively for members of the LGBTQI community. Called RISE, short for Reimagining Inclusion for Social Equity, it was a day filled with panel discussions about diversity and inclusion, masterclasses, movie screenings, and jobs. Over 1,000 applicants attended the fair that ... Read More »

More Retailers Are Investing in Social Advertising

Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel. According to a November 2019 study from Smartly.io, a social media advertising automation platform, more than half (52%) of US retail marketing teams polled said they were planning to spend more on social advertising in 2020 than they did last ... Read More »

How to Create a Successful Influencer Marketing Campaign

When you’re planning how to create a successful influencer marketing campaign, there are many factors that come into play. From what influencer marketing is in 2020 to what to include in an influencer marketing contract to whether you need an influencer marketing platform, it can be overwhelming to plan a strategy that is right for your brand. The buzz around influencer marketing is echoing loud ... Read More »

Meet the desi aunty playing match-maker for Indian startups

One of the channels Indian startups use to make a dent globally is a well-heeled and networked diaspora that can make connections in Silicon Valley and elsewhere. A number of alumni and industry groups have tried to give this a structure over the years. An early attempt was the M&A Connect programme started by iSPIRT (India Software Product Industry Roundtable) ... Read More »

5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever

The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters of the 20th century, including agency king David Ogilvy and legendary copywriter Gary Halbert, and its message has only become more relevant in the digital age. While controversy still brews over whether our attention spans have actually shortened, the opportunities to ... Read More »

J&K authorities denies media reports on ‘frivolous grounds’ of PSA dossiers

Omar Abdullah and Mehbooba Mufti (L-R) Aday after wide criticism of “reasons” of ground of detention for “Public Safety Act” (PSA) slapped against two former Chief Ministers, the Jammu and Kashmir authorities have put out clarification on Public Safety Act (PSA) denying alleged “frivolous grounds” saying some part of the leaked document were for internal use. This comes after leaked ... Read More »

Holding on to a job after age 50 isn’t always easy

You have 15 or fewer years until retirement, you have a sound retirement financial plan that is adequately funded, and you’re counting down the years. And then, out of the blue, you’re let go. Your retirement financial plan becomes suddenly irrelevant, since it had assumed several more years of peak earnings, along with commensurately larger contributions to your 401(k). Your ... Read More »

Startups need to think of opting for IPO: Kris Gopalakrishnan

KOCHI: Infosys co-founder and Axilor Ventures Chairman Kris Gopalakrishnan on Friday made a strong case for startups to think of Initial Public Offering (IPO) in order to tackle the fund crunch situation and provide longevity to their fledgling enterprises. “Startups are hesitant to do IPO, which is not difficult. My biggest issue with the startup ecosystem today is that they are not doing an IPO. Let ... Read More »

What Small Business Owners Should Know About Wrongful Termination Lawsuits

Employment discrimination and wrongful terminations are one of the most common types of lawsuits filed against small businesses. These violations can sometimes occur due to process mismanagement or lack of understanding of relevant laws, but it’s important for business owners to remember that intent doesn’t necessarily matter in these cases. As for the outcome? The average claim amount received by terminated employees is ... Read More »