Business

Growing a Multi-Million Dollar Business with a DIY Social Strategy

One of the biggest complaints about social media marketing and advertising is lackluster ROI, or at least difficulty in accurately measuring or attributing social ROI.  While intelligently architected multi-channel digital campaigns have gotten much better at uncovering and reporting value and clear return – it often requires expert knowledge in multiple specialty areas such as design, search, re-targeting display, and ... Read More »

Pipped to the post for CBI top job, Rina Mitra becomes West Bengal’s security advisor

Rina Mitra could have become the first female CBI chief but failed to make the cut due to a day’s delay in the selection process. Recently retired, Mitra was a 1983 batch IPS officer of the Madhya Pradesh cadre, before she was appointed as the state’s principal internal security advisor by West Bengal Chief Minister Mamata Banerjee. The former IPS ... Read More »

‘We Are in an Era Where the Media Has Itself Become a Threat to Democracy’

Two years ago, we launched The Wire Hindi with a small team and big dreams. How has the experience been so far? What have we achieved, or not? Before we begin to discuss these questions, we need to know about the time in which the idea of The Wire Hindi was born. It is also important that we talk about the era in which ... Read More »

IRCTC Jobs 2019: More Vacancy Announced For Railway Job Aspirants

The Indian Railway Catering and Tourism Corporation (IRCTC) has released another recruitment notification for the position of Supervisor (Hospitality) on Contract basis for a period of 2 years and extendable based on requirement and satisfactory performance. Interested, eligible and qualified candidates can appear for a ‘walk-in-interview’ for the posts in February and March. [Venue & Date Given Below] The selected ... Read More »

Which Small Business Retirement Plan Is Best?

What is the best retirement plan for a self-employed person? Which is the best retirement plan for a small business owner? More importantly, which is the right retirement plan for you – as a business owner and / or a self-employed individual? Choosing the best retirement plan for you and your personal financial goals will depend on a few factors. ... Read More »

Blaming social media for child angst? It’s only half the picture

 Illustration by Nate Kitch Nothing turns a parent’s heart inside out like the unhappiness of a child, and your own helplessness in the face of it. When they were tiny, it was all so much easier. Toddlers can turn from sunny to inconsolable in a second, but are equally miraculously restored by a nap or a box of raisins. The ... Read More »

How Does Advertising Affect Culture?

In Amusing Ourselves to Death (1985), Neil Postman examines how television has informed public discourse, labelling the medium of television as Americans’ “vast descent into triviality.” It is no surprise that the 1980s gave birth to the popular Canadian board game, Trivial Pursuit, where “intelligence” was measured on the ability to correctly answer questions pertaining to six different categories of general knowledge, much of which ... Read More »

Tuesday briefing: ‘Social media behaves as if it is above the law’

Top story: Facebook, Instagram told to shield young minds Good morning, Warren Murray here with your primer at the gates of dawn. Feelings of inadequacy driven by social media are driving a loss of hope in life among new people, a study suggests. The government has signalled it will make social media firms sign a legally binding code of conduct ... Read More »

Creating a winning mobile app marketing strategy in 2019

Mobile is the preferred first-screen of the present day customers.  But is your brand positioned to leverage mobile marketing to build longer, more valuable relationships with users in 2019? The Localytics data team has released its annual App Marketing Guide, revealing the four biggest mobile app marketing insights from 2018, which should help brands plan mobile marketing strategies this year. ... Read More »

Support for Nifty at 10,777; PSU banks, media stocks to remain under pressure

Chandan Taparia Nifty index had a volatile Budget day but overall witnessed strong recovery of 400 points from recent swing low of 10,583 to 10,983 zones in last four sessions. It corrected from higher zones in the last week but again managed to attempt the same key hurdle area. It formed a Bullish candle on weekly while a High Wave ... Read More »