Business

7 Ways to Create a Killer Marketing Video (Infographic)

Video content is in more demand than ever right now, with 43 percent of consumers wanting to see more videos from marketers. Statistics have also shown that focusing on video content has huge benefits for companies, with 52 percent of marketers claiming that video has the best ROI as compared to all other types of content. Related: 5 Low-Cost Ways to Get Started With Video ... Read More »

Appointment of Dalit priests in Kerala temples gives hope to their counterparts in Tamil Nadu

In October, the Travancore Devaswom Board recommended the appointment of 36 non-Brahmins, including six Dalits, as priests in the temples it manages in Kerala. This came after the Kerala Devaswom Recruitment Board for the first time conducted a written test and interviews for candidates. The recruitment board, which fills permanent positions in the state’s temples, made the appointments according to norms laid ... Read More »

How Virtual Reality Is Changing The World Of Advertising

(Photo by Monica Schipper/Getty Images) What opportunities does augmented reality open up for advertisers? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Julia Tokareva, Software Development Consultant at RubyGarage, on Quora: Augmented reality technology has already gained popularity, so more and more users are enjoying it. Many companies have already embraced ... Read More »

Where Advertising Blockchain Companies Miss The Mark

Shutterstock The advertising technology industry lives in dog years. In the last seven years, automated ad buying has gone mainstream, leaving marketers wrestling with the complexities of the new and rapidly evolving programmatic advertising ecosystem. Faced with challenges like pinpointing where exactly ads are running and dodging bots, this new ecosystem remains in the early stages of exploration. Despite this, ... Read More »

YouTube Advertising Crackdown Puts Some Creators Out of Work

YouTube’s crackdown on inappropriate material is inadvertently depriving some creators of as much as 80 percent of their monthly sales, a blow to the very people who helped make the site the most popular place to watch video online. The swift drop in revenue, a side effect of YouTube’s attempt to remove ads from offensive videos, has caused some users ... Read More »

Why You Should Consider the Best Material Handling Equipment Financing

There are lots of different reasons as to why you may want to choose to finance your material handling equipment. For most, it is simply a case of the equipment being far too expensive to purchase outright. Let’s take a look at the 20 key benefits of the best material handling equipment financing options. 20 Reasons to Choose the Best ... Read More »

An Income Enhancement Strategy that Really Works

Practically everyone we know today believes that they need to make more money. And if you ask them how they intend on doing this, very few have a specific answer outside of robbing a convenience store. In all seriousness, increasing our incomes goes right along with our being able to meet our life objectives that include being prepared for emergencies, ... Read More »

Some of the Most Important Things to Consider Before Buying a Home

Last year I invested in my very first home after renting apartments for over 10 years. I rented for so long because of the nature of my job and the fact that I simply didn’t have enough money to put down on the kind of home that I wanted. Finally however, I was able to buy a property in Miami ... Read More »

Why Tencent wants to be more like Facebook in advertising

Hong Kong/Shanghai: Tencent Holdings Ltd’s rise into a $500 billion company was fuelled by a culture of internal competition, where teams raced against each other to make ideas work. To become an advertising powerhouse like Facebook Inc., the internal barriers are starting to come down. The seven main business units of China’s largest company are working to synchronize data and study ... Read More »

When I Turn Down The Job Offer, Should I Tell Them Why?

Dear Liz, I recently received a job offer for a Marketing Analyst job. Last night I decided to turn it down. I was conflicted about the decision. The job pays more than any job I’ve held so far. The people were friendly enough but every time I visited their facility (three times total) I saw and heard more disturbing signs about ... Read More »