Business

Google, Disney Enter Global Online Ads Partnership

Google has said it will now power advertising for Disney’s collection of brands and properties — including Disney, ABC, ESPN, Marvel, Pixar and Star Wars — across multiple channels, including live streaming and direct-to-consumer content offerings. As part of a global strategic relationship with Google, Disney will bring its entire global digital video and display business onto Google Ad Manager, ... Read More »

Yes Bank’s Rana Kapoor unlikely to contest for Chairman job – What we know so far

The bank has seen the exit of three independent board members, including Chawla, in November. Yes Bank Managing Director and CEO Rana Kapoor is unlikely to be in the fray for the post of chairman which fell vacant following the resignation of Ashok Chawla earlier this month, sources said Thursday. Besides, as Kapoor still remains the head of the bank ... Read More »

Maintain disciplined asset allocation, don’t put all eggs in one basket: Kotak’s Nilesh Shah

Nilesh Shah, Managing Director of Kotak Mahindra AMC, spoke to CNBC-TV18 about how to allocate assets for a regular, long-term and disciplined investment. “No matter what the market condition is, rule of making money continues to remain the same — be a regular investor, keep on putting incrementally some money into various asset classes. Second, be a long-term investor because ... Read More »

Are Advertisers Losing Sight Of The Customer In The Digital Era?

Steve Harrison is a legendary copywriter, creative director, and author who has seen the advertising world go through peaks, troughs, and total reconstruction. We spoke to him about leading teams through upturns and downturns, about exploitation and fast turnover during the digital uprising, and about his love for simple, problem-solving advertising that puts the customer first. Hough: Throughout your career, ... Read More »

WestingHouse ‘Really Clever’ TV Advertisment Slammed

Westinghouse the Electrolux owned appliance brand has been slammed for their latest “Really Clever” advertising campaign that was recently rolled out the Companies new induction cooktops. Anne Miles managing director and global executive producer of International Creative Services claims that the campaign that focuses on a dad with poor cooking skills, and a mother who juggles kitchen duties while managing ... Read More »

Why we can’t give up on the ‘science’ of advertising

Advertising has, historically, employed few scientists, but in spite of this it has also been an industry that has often used theories and ideas that have the appearance of science as part of its armoury of tools to impress clients and sell more ads. Today, every planner worth their salary is expected to have a point of view on Byron ... Read More »

What 2019 has in store for marketers

American market research company Forrester revealed the macro trends to look out for in 2019. Brand Equity spoke to Forrester’s global CMO, Victor Milligan to unravel the key trends for marketers. By Amit Bapna Nike, PepsiCo and many others became buzzworthy because they took a stand. Some attempts met with fame and success, while others got a lot of flak. ... Read More »

Monday briefing: Police call for changes to stop and search laws

Top story: Fears minorities may be disproportionately targeted This is Alison Rourke bringing you Monday’s top stories to start the week. Police chiefs want to broaden their stop and search powers by lowering the level of suspicion an officer needs to use the powers in England and Wales. Scrapping the “reasonable grounds” test is controversial, because black people are around ... Read More »

Google is advertising in print magazines and you can’t tell

Perhaps you would buy a smartphone for its camera if you knew it was used to photograph the rapper Cardi B on the cover of W magazine. Or actress Angela Bassett on the cover of Allure. Or Ryan Gosling on the cover of GQ. If so, you might prefer to know that the company pushing this phone—Google in this case—paid for ... Read More »

Yelp Plunges on “Short-Term” Advertising Weakness

released third-quarter 2018 results on Thursday after the market closed, and the market was not pleased. Shares of the local business-review specialist plummeted nearly 25% after it revealed disappointing quarterly growth and reduced its full-year outlook, stoking fears that the early momentum of its recent shift to flexible non-term ad contracts may not be sustainable. Let’s dig deeper, then, to see exactly ... Read More »