Business

Budget Impact: Job market to see incremental growth

Kolkata: The government’s push to woo the middle class and farmers in its final budget before elections may not result in the creation of significant formal job opportunities in the short term. Incremental job creation is likely to happen primarily in consumption-led sectors — where increased disposable income in the hands of consumers from tax sops could boost demand — ... Read More »

UK broadcasters face advertising tipping point, new study finds

The Netflix logo on a television screen. Photograph: Mike Blake/Reuters Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be cost-effective for advertisers. A report has forecast an “inflection point” for UK TV where the decline in viewing that is already well established among ... Read More »

10 Small Business Security Systems

You’ve worked hard to grow your business. So the last thing you want is for a theft or disaster to destroy what you’ve built. A security system can help you monitor your business and lessen the impact of burglary, fire or similar incidents. Each business will need a different type of security, so it’s important to carefully consider your specific needs ... Read More »

BuzzFeed loses 11 staff in Australia amid global job cuts

BuzzFeed is cutting 11 jobs in Australia as part of its global strategy. Photograph: no credit The Australian arm of BuzzFeed will have to cut 11 staff as a global downsizing strategy targets 200 of the digital publisher’s international workforce. BuzzFeedOz news reporter Alice Workman said she and every member of the news team received a letter about redundancies on Tuesday morning which indicated ... Read More »

Social media firms warned they could be blocked over suicide content

Social media firms could be banned if they fail to protect children from suicide and self-harm material, the Health Secretary has warned. Matt Hancock said Parliament had the power to block access to the social networks and that the Government “must act” if tech companies failed to purge their sites of such images and videos. His comments come as a Daily Telegraph investigation ... Read More »

Boston Workshop Focuses on Marketing Science

Marketing has gotten much more complicated since the introduction of digital technology. The same tech has also opened huge opportunities for small businesses. This ecosystem is customer-centric, whether it is B2C or B2B, which is why the Applied Marketing Science (AMS) training workshop is worth taking a look at. Titled “Listening to the Voice of the Customer,” the two-day workshop ... Read More »

Media reboot: the real story is the rise of data

Experienced journalists are also enrolling on postgrad courses for data training. Photograph: artiemedvedev/Getty Images/iStockphoto Back in the day, if your shorthand didn’t stretch to 100 words a minute, your chances of landing a journalism job were sketchy. These skills are now pretty much redundant – better to know how to whip up a frenzy on social media, build an interactive ... Read More »

Google slapped with more than $56 million in fines under new European privacy rules

Google has been fined more than $56 million over its advertising in Europe. France’s data privacy watchdog CNIL announced in a statement Monday that it was imposing a record sanction of 50 million euros on the U.S. tech giant due to “lack of transparency, unsatisfactory information and lack of valid consent for the personalization of advertisement.” An investigation into complaints filed against Google ... Read More »

Job prospects, K-pop fuel Korean language interest

In the last three years, there has been a consistent increase in the number of students enrolled in language programmes. (Express File Photo/Representational) A vibrant South Korean economy and a concomitant promise of jobs, the call of South Korean universities and Hallyu, the Korean cultural wave, have fuelled the popularity of Korean language courses in the capital. When King Sejong ... Read More »

3 Major Marketing Trends to Look Out for in 2019

This year has been prophesied by many to be the best year yet for the internet and digital marketing. However, if we consider the trends, every year has been increasingly better than the other for the last few years, so these are more statements of the obvious than prophecies. Over the last two years, we have seen some subtle shifts in customer reaction ... Read More »