YouTube drops paywall from some Originals, explores advertising The details are still in the works, but some programs will become ad-supported. In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and…
your energy. Photo credit: Getty Images.Getty The job search process can be stressful. As a career coach, alleviating that stress makes my heart joyful. I’ve helped over 700+ individuals find meaningful work plus those that I’ve coached virtually or in…
Google has said it will now power advertising for Disney’s collection of brands and properties — including Disney, ABC, ESPN, Marvel, Pixar and Star Wars — across multiple channels, including live streaming and direct-to-consumer content offerings. As part of a…
Source: YouTube Three of the most popular TV series from writer and director Joss Whedon are coming to Facebook. All episodes of “Buffy the Vampire Slayer,””Angel,” and “Firefly” will be available to stream on Facebook Watch, the company’s section for…
The bank has seen the exit of three independent board members, including Chawla, in November. Yes Bank Managing Director and CEO Rana Kapoor is unlikely to be in the fray for the post of chairman which fell vacant following the…
Nilesh Shah, Managing Director of Kotak Mahindra AMC, spoke to CNBC-TV18 about how to allocate assets for a regular, long-term and disciplined investment. “No matter what the market condition is, rule of making money continues to remain the same —…
Steve Harrison is a legendary copywriter, creative director, and author who has seen the advertising world go through peaks, troughs, and total reconstruction. We spoke to him about leading teams through upturns and downturns, about exploitation and fast turnover during…
Westinghouse the Electrolux owned appliance brand has been slammed for their latest “Really Clever” advertising campaign that was recently rolled out the Companies new induction cooktops. Anne Miles managing director and global executive producer of International Creative Services claims that…
Advertising has, historically, employed few scientists, but in spite of this it has also been an industry that has often used theories and ideas that have the appearance of science as part of its armoury of tools to impress clients…
American market research company Forrester revealed the macro trends to look out for in 2019. Brand Equity spoke to Forrester’s global CMO, Victor Milligan to unravel the key trends for marketers. By Amit Bapna Nike, PepsiCo and many others became…