Tag Archives: 95%

95% of children’s free apps contain advertising

Advertising is worryingly ubiquitous in apps marketed to and played by children aged five and even younger, according to a US study. In some cases, kids can spend more time watching the ads than actually playing the game. Researchers from the University of Michigan’s C. Mott Children’s Hospital reviewed 135 commonly downloaded apps and found 95% included a least one ... Read More »