Tag Archives: Ad

Apple’s ad agency has layoffs as the company beefs up its in-house ads group

Apple’s dedicated ad agency is cutting staff. Media Arts Lab, a unit within Omnicom Group agency TBWA that’s dedicated to Apple advertising, laid off several staffers Monday. The company wouldn’t say how many were laid off, but a report from Bloomberg, which first broke the news, placed the number at 50. “Yesterday was a difficult day, as we had to part with some of ... Read More »

Digital ad spend in regional media set to grow to $3 billion by 2023 as internet user base swells

Fuelled by a growing base of online users, digital advertising spend in the regional media is set to grow from $300 million in 2018 to $3 billion by 2023, said a report titled ‘Vernacular is NOW, not the future’ by RedSeer Consulting. Facebook and Google currently account for 80 per cent of Indian digital advertising spend. According to the report ... Read More »

Trinamul’s Mahua Moitra calls for media house-wise government ad break-up

Trinamul Congress MP Mahua Moitra in Parliament on June 26, 2019. “We want to know what is the break-up of the ad spend via media houses and if certain print media (organisations) are being excluded. This is very important,” Mahua said.(PTI) AddThis Sharing Buttons 198 Trinamul Congress MP Mahua Moitra asked the government in the Lok Sabha on Thursday to ... Read More »

Will Addressable Advertising Stave Off A Decline In Television Ad Spending?

E-marketer.com reports that digital advertising has grown to account for over half of all advertising expenditures, while spending on traditional media as a whole has declined. Television has remained essentially flat since 2014 but still accounts for $70 billion, or just over 30% of total advertising spending. As this trend is expected to continue over the next few years, traditional television’s share ... Read More »

Ad filmmaker Alyque Padamsee dies at 90

Alyque Padamsee, who was known for his role as Muhammad Ali Jinnah in the film Gandhi, died today at the age of 90. Padamsee was widely regarded as the Father of modern Indian advertising, as he founded Lintas, which is considered one of the top advertising agencies in the country. He was the man who gave us iconic ads like ... Read More »

Fox plans more 6-second ad slots, as digital influences television

Digital advertising hit a huge milestone this year: in the US, the Interactive Advertising Bureau (IAB) says that digital ad spend surpassed television ad spend for the first time ever. By most estimates, digital will overtake television on a global basis this year. As the balance of power shifts, the impact of digital is not only reflected in ad spend but in ... Read More »

Your Phone May Be Listening to Ultrasonic Signals for Better Ad Tracking: Report

  For years, we’ve had phones with always-on listening capabilities. Starting with the first Moto X in 2013, followed by such devices as the Nexus 6 in 2014 and the iPhone 6s in 2015, many smartphones today can wake up from standby by saying hotwords like “Ok, Google” or “Hey Siri” respectively. Today the same technology is applied to smart ... Read More »

Samsung Galaxy Note7’s First Official TV Ad Gives a Sneak Peek at Its Features

Samsung Galaxy Note7, the upcoming smartphone in Samsung’s Note series, has now been spotted in its first official TV advertisement, which teases almost all the features that have been leaked regarding the phone. The advertisement touches upon features of the Note7 by giving hints regarding each. First and foremost, there is little to no doubt now that the phone will ... Read More »