Tag Archives: Ads

Apple’s ad agency has layoffs as the company beefs up its in-house ads group

Apple’s dedicated ad agency is cutting staff. Media Arts Lab, a unit within Omnicom Group agency TBWA that’s dedicated to Apple advertising, laid off several staffers Monday. The company wouldn’t say how many were laid off, but a report from Bloomberg, which first broke the news, placed the number at 50. “Yesterday was a difficult day, as we had to part with some of ... Read More »

Facebook’s Location Tracking for Ads Can’t Be Switched Off: Report

You can try but you can’t hide seems to be the mantra of Facebook’s advertising system that utilises users’ location to target ads. One American researcher recently discovered that there is virtually no way to stop Facebook from trying to determine your location even if you have turned off Facebook’s access to your location every way possible. The inability to stop ... Read More »

In-Feed Native Ads: Measuring Native Advertising

CEO of ADYOULIKE, AI-Powered Native Advertising platform. PexelsPexels As published by our chief digital officer, “Native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive.” The advertisement is in-feed and is relevant to the content on the page. As CEO of a native advertising platform, ... Read More »

Google, Disney Enter Global Online Ads Partnership

Google has said it will now power advertising for Disney’s collection of brands and properties — including Disney, ABC, ESPN, Marvel, Pixar and Star Wars — across multiple channels, including live streaming and direct-to-consumer content offerings. As part of a global strategic relationship with Google, Disney will bring its entire global digital video and display business onto Google Ad Manager, ... Read More »

Google Parent Alphabet Reports Strong Results on Mobile Ads, YouTube, Other Bets

Google’s parent company Alphabet on Thursday reported profit in the recently-ended quarter leapt as money poured in from ads delivered to mobile devices and returns improved on “other bets.” Alphabet profit was up 32.4 percent to $6.7 billion (roughly Rs. 43,555 crores) on in the quarter on revenue that increased 24 percent to $27.8 billion (roughly Rs. 1,80,724 crores), up 24 percent from the ... Read More »

Black lawmakers call on Facebook and Twitter to purge racist ads

Phil Roeder, Flickr Facebook and Twitter are facing renewed calls from US lawmakers to ensure ads on their respective platforms aren’t used to spread hate. The two firms are currently cooperating with Congressional investigators looking into Russian meddling in the 2016 election. And now, black Congress members are urging them to probe new ads, and make leadership changes. In a letter obtained by Recode, Reps. Robin ... Read More »

Google has reportedly found Russia-linked ads on YouTube, Gmail, and search

Google has found evidence that a Russian government campaign used the company’s platforms to spread propaganda, according to a new report from The Washington Post. The report follows investigations from Facebook and Twitter that uncovered similar ads, apparently designed to influence Americans around the time of the 2016 election. GOOGLE’S INVESTIGATION IS STILL IN ITS EARLY STAGES Google’s investigation is still in ... Read More »

Alphabet Sees Boost in Mobile Ads as It Takes Hit From Record EU Fine on Google

Google parent Alphabet on Monday saw shares slide as the market reacted to a massive fine by the European Commission and word that success in mobile, cloud and YouTube is coming with higher costs. Alphabet reported a quarterly profit of $3.5 billion (roughly Rs. 22,532 crores), in a sharp decline from a year ago, with a $2.74 billion antitrust fine in Europe biting into earnings. The technology giant reported ... Read More »

YouTube stars are blurring the lines between content and ads

Beyonce, Justin Bieber, Kim Kardashian and Kendall Jennerare just some of the celebrities under the microscope for using social media to shamelessly plug sponsored products. Advertising without proper disclosures has become a growing problem with influencers that have thousands or millions of followers on Facebook, Instagram and Twitter. And it’s happening on YouTube as well, where it’s often hard to tell whether videos from ... Read More »

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’. The new version of Smartology’s SmartMatch uses semantic profiling to place each item of an advertiser’s branded content with relevant editorial articles on the same or closely-related topics. The creative served, in real-time, will be the ... Read More »