Tag Archives: advertisers

Are Advertisers Losing Sight Of The Customer In The Digital Era?

Steve Harrison is a legendary copywriter, creative director, and author who has seen the advertising world go through peaks, troughs, and total reconstruction. We spoke to him about leading teams through upturns and downturns, about exploitation and fast turnover during the digital uprising, and about his love for simple, problem-solving advertising that puts the customer first. Hough: Throughout your career, ... Read More »

In-office medical advertising startup Outcome Health reportedly misled advertisers

Some employees at Outcome Health, which provides advertising for pharmaceutical companies in screens within doctors’ offices, allegedly misled advertisers by charging them for ad placements on more video screens than the company had installed, according to a report by The Wall Street Journal. The startup installs screens in doctors’ offices free of charge and then runs advertisements like those for pharmaceutical ... Read More »