Tag Archives: Advertising

The Advertising Industry Must Act Now To Help Combat The Coronavirus

During this very challenging time, where is the coordinated leadership from the advertising industry? The advertising experts know how to effectively capture our attention, and communicate a convincing message? Jonathan Bernstein of Bloomberg Opinion points out that although there have been “… some quality PSAs already” we could use a “… more systematic effort….” We hear from the basketball star Steph Curry ... Read More »

Choosing A Digital Advertising Platform In The Age Of AI

Ads seamlessly integrated into the Facebook Feed, carefully customized to each user’s usual content. Instagram story ads popping up naturally as you swipe through your friends’ stories. Acquiring digital ads today is arguably much easier than it was in the past. With the exponential rise of technology and the increasing digitization of companies worldwide, the process of buying and selling ... Read More »

Advertising during the coronavirus crisis is not finger lickin’ good

As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. How often did you actively think about when or where you last touched your own face? Had you ever washed your hands for the full 20 seconds? When was the last time every grocery and corner store in your area was long sold out ... Read More »

How in-app advertising is being leveraged to attract consumer attention

Everything the consumer does today is simply a tap and a swipe away on their smartphones. There is an app for everything and they are an integral part of a consumer’s daily routine. It is no longer just an urban phenomenon, according to GroupM and MMA’s ‘Mobile Marketing Ecosystem Report 2020’ in both rural and urban India, 99% of users ... Read More »

More Retailers Are Investing in Social Advertising

Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel. According to a November 2019 study from Smartly.io, a social media advertising automation platform, more than half (52%) of US retail marketing teams polled said they were planning to spend more on social advertising in 2020 than they did last ... Read More »

Digital advertising to grow at 27% in 2020 to reach Rs 17,377 crore: DAN

MUMBAI: Digital advertising in 2019 witnessed a 26% increase over 2018 to reach Rs 13,683 crore, even as overall advertising witnessed a sober 9.4% growth, as per the latest report by the Dentsu Aegis Network. The report pointed out that digital continues to grow and will grow at 27% in the current year to reach Rs 17,377 crore by the end of 2020 and cross ... Read More »

How Watson AI allows IBM’s Advertising Accelerator to do three key things

TechRepublic’s Teena Maddox talked to Dave Neway, head of marketing at IBM Watson Advertising, at CES 2020 about how Watson can take advertising to the next level with artificial intelligence (AI). The following is an edited transcript of their conversation. Dave Neway: We had a major product announcement this week. On Tuesday, I’m very proud to announce that we launched a new offering called Advertising Accelerator with Watson, which as ... Read More »

Advertising for a job? Mention the CTC on offer

Despite human resource (HR) professionals mentioning that individuals shouldn’t ask for salary details during a job search, in reality, that is the first piece of information sought. So when a top recruiter asked candidates to focus on the ‘job-role’ rather than ‘cost-to-company’ (CTC), this opened a can of worms. When an organisation is in the lookout of good talent, it ... Read More »

Can The Advertising Industry Stop Perpetuating Harmful Gender Stereotypes?

During the Advertising Week in New York this week, how advertisers respond to gender stereotyping will likely be a topic of discussion. Under the UK’s new gender stereotyping rules that went into force in June, the first advertisements featuring “harmful gender stereotypes” were officially banned last month. What defines ‘harmful gender stereotypes’ and who can decide? Advertisements are now being banned on ... Read More »

Amazon Launches Sponsored Display Advertising

On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to Amazon’s announcement, “With this launch, advertisers are able to access Product Display Ads audience and product targeting features within Sponsored Display. All Product Display Ads campaigns are now part of Sponsored Display without any additional action required.” The new ... Read More »