Tag Archives: Advertising

How To Save Advertising – Fewer Decisions Based On Bean Counting

Ami Hasan originally studied architecture but later switched to advertising and he is one of the few advertising people who have successfully worked as an Art Director, copywriter, account director, Creative Director, managing director and chairman. During his entrepreneurial career of about 20 years he has started two creative agencies and later sold them to big multinational advertising companies. He sat ... Read More »

TAM Media Research, Israeli firm develop digital advertising measurement tools

TAM Media Research, along with Israel-based business intelligence solution provider BI Science, has unveiled Digital AdEx, a service to monitor and provide information on advertisements across more than 3,000 digital publishers. “We have been working with BI Science for over a year on Digital AdEx,” TAM Media chief executive LV Krishnan told ET. “We soft-launched the service a few months back, and ... Read More »

How Does Advertising Affect Culture?

In Amusing Ourselves to Death (1985), Neil Postman examines how television has informed public discourse, labelling the medium of television as Americans’ “vast descent into triviality.” It is no surprise that the 1980s gave birth to the popular Canadian board game, Trivial Pursuit, where “intelligence” was measured on the ability to correctly answer questions pertaining to six different categories of general knowledge, much of which ... Read More »

UK broadcasters face advertising tipping point, new study finds

The Netflix logo on a television screen. Photograph: Mike Blake/Reuters Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be cost-effective for advertisers. A report has forecast an “inflection point” for UK TV where the decline in viewing that is already well established among ... Read More »

Facebook advertising rules to become stricter for Lok Sabha election

San Francisco: Facebook Inc told Reuters on Tuesday that it would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine and the European Union before significant votes in the next few months. As the largest social media service in nearly every big country, Facebook since 2016 has become a means for politicians and ... Read More »

What Matters When It Comes To Advertising: Connections Outpace Budget

Toni Fitzgerald Contributor Media I cover the business of television An outtake from one of three ads produced by Sandwich Video for a study by Wistia.Wistia Do you need to spend more on an advertisement for it to be effective? At a time when TV networks have become more saturated with commercials than ever before, this seems like a salient ... Read More »

How Alexa Is Changing The Future Of Advertising

Now that brands have had quite a bit of time to get accustomed to voice, it seems like it’s only a matter time before Amazon offers advertising through its popular Alexa platform. There were rumors early this year that the retail and tech giant was testing ad delivery through deals with Clorox and Proctor & Gamble, Amazon has denied them ... Read More »

In-Feed Native Ads: Measuring Native Advertising

CEO of ADYOULIKE, AI-Powered Native Advertising platform. PexelsPexels As published by our chief digital officer, “Native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive.” The advertisement is in-feed and is relevant to the content on the page. As CEO of a native advertising platform, ... Read More »

YouTube drops paywall from some Originals, explores advertising

YouTube drops paywall from some Originals, explores advertising The details are still in the works, but some programs will become ad-supported.   In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ad-supported platform with 2 billion users. Until now, only consumers paying for the subscription-based ... Read More »

Why we can’t give up on the ‘science’ of advertising

Advertising has, historically, employed few scientists, but in spite of this it has also been an industry that has often used theories and ideas that have the appearance of science as part of its armoury of tools to impress clients and sell more ads. Today, every planner worth their salary is expected to have a point of view on Byron ... Read More »