Tag Archives: Attention

How in-app advertising is being leveraged to attract consumer attention

Everything the consumer does today is simply a tap and a swipe away on their smartphones. There is an app for everything and they are an integral part of a consumer’s daily routine. It is no longer just an urban phenomenon, according to GroupM and MMA’s ‘Mobile Marketing Ecosystem Report 2020’ in both rural and urban India, 99% of users ... Read More »

Stay calm and meditate. It will improve attention span in old age

If you wish to remain attentive and focused in your old age, regular meditation is the key, according to a study. The research evaluates the benefits that people gained after three months of full-time meditation training and whether these benefits are maintained seven years later. Lead author Anthony Zanesco, now at the University of Miami in the US, however, cautions ... Read More »

Pay attention to your gut health. It could be the key to ageing well

Chinese and Canadian researchers have found evidence to suggest that a healthy gut could be linked to healthy ageing. Carried out by researchers from Ontario’s Western University and Lawson Health Research Institute as well as from Tianyi Health Science Institute in Zhenjiang, Jiangsu, China, the research is one of the largest microbiota studies conducted in humans, looking at a cohort ... Read More »

Amitabh Bachchan: ‘Pink’ getting incredible attention, immense praise

  Amitabh Bachchan Megastar Amitabh Bachchan says his latest film ‘Pink’, a courtroom drama, is getting incredible attention and immense praise. ‘Pink’, co-produced by Shoojit Sircar and directed by Aniruddha Roy Chowdhury, is a message-based drama on sexual crimes against women. Amitabh, who plays a lawyer in the film, took to Twitter on Sunday to talk about the appreciation the ... Read More »

Sies Marjan Grabs the Industry Elite’s Attention With Debut Fashion Week Show

It can take several seasons for a new brand to get a respected fashion critic at its show — I’ve spoken to several designers who felt they’d finally “made it” when, years in, they got a Style.com (RIP) write up — and even longer before someone as powerful as Anna Wintour will make an appearance. But Sander Lak, creative director ... Read More »