Tag Archives: audience

Discovery gains female advertising audience with Scripps deal

NEW YORK (Reuters) – Discovery Communications Inc, whose nature and science TV channels attract mostly male viewers, will reach more women and diversify its advertising revenue through its acquisition of Scripps Networks Interactive Inc, advertisers said on Tuesday. Scripps’ channels, such as Home and Garden TV, have about twice as many female viewers as male in the 18 to 34 ... Read More »