Tag Archives: Book

5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever

The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters of the 20th century, including agency king David Ogilvy and legendary copywriter Gary Halbert, and its message has only become more relevant in the digital age. While controversy still brews over whether our attention spans have actually shortened, the opportunities to ... Read More »

Book LTC Tickets On Lowest Fare Or Face Action: Government To Staff

Representational image New Delhi: Employees who fail to buy air tickets at the lowest price available on the day while undertaking a journey on Leave Travel Concession (LTC) claim will face severe penal action, as per the draft guidelines finalised by the Centre. The move comes after the government noticed instances where some of its employees colluded with private travel ... Read More »

A page from Anaita’s look book

From a cameo in Karan Johar’s DDLJ to styling some of Bollywood’s top stars…Anaita Shroff Adajania talks about her 20 years in the business of making people look chic Hrithik Roshan – the man keeps getting better with age, and so do his clothes. While he has the gym and his lineage to thank for his looks, it’s Anaita Shroff ... Read More »

PSU Banks Book Highest Ever Loss as Bad Loans Mount

New Delhi: Hit hard by mounting non-performing assets (NPAs) or bad loans, many leading public sector banks, including Bank of Baroda, Bank of India and IDBI Bank, reported their highest ever quarterly losses aggregating to over Rs. 12,000 crore, while others like State Bank of India (SBI) and Punjab National Bank (PNB) witnessed sharp erosion in profits. Bank of Baroda ... Read More »