The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many…
Book
4 Articles
4
Representational image New Delhi: Employees who fail to buy air tickets at the lowest price available on…
From a cameo in Karan Johar’s DDLJ to styling some of Bollywood’s top stars…Anaita Shroff Adajania talks…
New Delhi: Hit hard by mounting non-performing assets (NPAs) or bad loans, many leading public sector banks,…