Tag Archives: broadcasters

Broadcasters set to drop MRP of flagship entertainment channels in festive season

MUMBAI: Top broadcasters are reducing the a la carte price of each of their flagship general entertainment channels to Rs 12 per month from Rs 19 as a festive offer even as the sector regulator is reviewing its new tariff order. Zee Entertainment EnterprisesNSE -1.02 % (ZEE) on Friday dropped the MRP of six of its GECs – Zee TV, Zee ... Read More »

UK broadcasters face advertising tipping point, new study finds

The Netflix logo on a television screen. Photograph: Mike Blake/Reuters Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be cost-effective for advertisers. A report has forecast an “inflection point” for UK TV where the decline in viewing that is already well established among ... Read More »