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Why empowered marketers will own the customer experience by 2020

By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. A 280-character Twitter post, Instagram snap or Facebook update from a disgruntled consumer can destroy a brand’s long-built reputation and performance in an instant, so brands must deliver a consistent, connected, competitive customer experience. Those businesses that get this right are rewarded: 68% of ... Read More »

New subtype of prostate cancer identified by researchers

Researchers have identified a new subtype of prostate cancer that occurs in about 7% of patients with advanced diseases. The subtype is characterised by loss of the gene CDK12. It was found to be a more common in metastatic prostate cancer compared to early stage tumours that had not spread, said the study published in the journal Cell. “Because prostate ... Read More »

11 Unusual LinkedIn Hacks Used by the Pros

Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80% of B2B leads come from LinkedIn, and fully 79% of B2B marketers say that Linkedin has been an effective avenue for lead generation. Whatever your business goals are, whether to have wider visibility, to increase product sales, to improve customer service or to grow brand awareness, there is so ... Read More »

Centralized Marketing Data: Streamlining Marketing ROI By Simplifying Data-Driven Marketing

You may be painfully aware of what disjointed data can do to a marketing initiative. If you’re in a company of any size at all, you’re probably struggling with integrating multiple databases housed in different locations throughout the enterprise. How can you present consistent messaging when the mechanics of a campaign are vulnerable to disjointed data? Data-centricity within the organization ... Read More »

How recycling capacity in muscles is enhanced by resistance training

Resistance training, a form of exercise that forces your skeletal muscles to contract, enhances the recycling capacity in muscles, finds a recent study. Autophagy is a major catabolic route in cells responsible for the clearance of proteins and organelles. Pathological levels of autophagy are associated with muscle wasting, but physiological levels are important for cellular recycling. In the present study, ... Read More »

Top Winter Foods By Ayurveda For Your Diet This Season

According to Ayurvedacharya Dr. Partap Chauhan, Director Jiva Ayurveda, “Ayurveda believes that there are three types of immunity: 1. Sahaj (hereditary), or immunity you’re born with. 2. Kalaj (seasonal), or immunity that comes and goes with seasons/age/time. 3. Yuktikrit (established), or immunity you can develop with a regular and balanced diet, and systemic practice of yoga. It is the third ... Read More »

Pound boosted by UK manufacturing growth – as it happened

The pound rose above $1.32 on Friday after stronger-than-expected manufacturing data. Output in the sector grew by 0.5% in July, boosted by car production Photograph: Bloomberg/Bloomberg via Getty Images Closing summary Before we close up for the day, let’s take a look at how European markets are performing. It’s a fairly mixed bag: FTSE 100: -0.4% at 7,369 Germany’s DAX: ... Read More »

Snapchat Plans Move Into Scripted Content by the End of the Year

HIGHLIGHTS Snapchat is likely to move into scripted content through its shows Snapchat is relying on its partners to finance video content Snap and Time Warner announced to produce shows in June Photo-sharing platform Snapchat is likely to move into scripted content through its shows by the end of year. A report in the Variety on Wednesday quoted Snapchat’s head of content ... Read More »

Optimism among U.S. small businesses rises in July, helped by strong hiring

A measure of U.S. small-business confidence rose in July, boosted by strong hiring and an improving economic outlook, according to a National Federation of Independent Business report released on Tuesday. The group’s Index of Small Business Optimism USOPIN=ECI rose to 105.2 from 103.6 in June. The rise was the index’s first since January. Business owners signaled optimism in their ability ... Read More »

Fashion fan reveals how she lost 7 stone to fit into her dream dress by giving up junk food

FASHION fan Jenna Hurst always looked like she was enjoying her shopping trips with friends – until she got to the changing room. At size 22 and weighing 17st 7lb, she would head into the privacy of the cubicle with an armful of outfits then just pretend to try them on. JOHN ARON/HOTSPOT MEDIA   Jenna with the dream dress ... Read More »