Tag Archives: Channels

Broadcasters set to drop MRP of flagship entertainment channels in festive season

MUMBAI: Top broadcasters are reducing the a la carte price of each of their flagship general entertainment channels to Rs 12 per month from Rs 19 as a festive offer even as the sector regulator is reviewing its new tariff order. Zee Entertainment EnterprisesNSE -1.02 % (ZEE) on Friday dropped the MRP of six of its GECs – Zee TV, Zee ... Read More »

Debunking Myths: Don’t Count Out Traditional Advertising Channels; Embrace Them

Shutterstock To digital media marketing proponents, it sounds like a sacrilegious statement, but it’s true — and a significant amount of online media marketing can be a colossal waste of money. The widespread belief that web and social media ads are giving a higher ROI than the “old-fashioned” TV, press, and radio advertising is a costly myth. The myth hinges ... Read More »

Instagram to Add Video Channels to ‘Explore’ Section

Facebook’s picture sharing app Instagram is updating its “Explore” section to add video channels that will appear in a feed according to users’ preferences. The feature will have a personalised channel called “videos you might like” that will collect videos from across Instagram’s global community and also will include a “Featured” column highlighting videos on specific topics, Instagram said. For ... Read More »