Tag Archives: Chatter

The week in social media| Chatter

hame The first day of the first session of Parliament saw the swearing-in of MPs, but Rahul Gandhi only showed up at four in the afternoon. Perhaps he wanted to avoid the love-in for the prime minister, the chants of Modi, Modi’ resounding through the hall. Predictably, Pragya Thakur’s induction met with protests. She took her oath in Sanskrit and ... Read More »

Channelising social chatter: What is the potential of social media listening and analytics?

Social media listening is beyond customer service; it is direct feedback on the brand, product and customer satisfaction. By Raman Mittal Every brand has a customer base on social media, which means there will always be conversations around the brand. And if brands don’t measure these conversations, they are missing out on a big chunk of insights that could be ... Read More »

iPhone 7 Launch: Muted Online Chatter Suggests Wait and See Approach in China

  Judging by the volume of online chatter, there’s a lot less buzz in China ahead of this week’s expected launch of the new Apple iPhone, and people on the street say they’re more likely to “wait and see” what the latest device offers than rush out to buy. Posts on China’s popular Sina Weibo microblogging site show the iPhone ... Read More »