Shutterstock To digital media marketing proponents, it sounds like a sacrilegious statement, but it’s true — and a significant amount of online media marketing can be a colossal waste of money. The widespread belief that web and social media ads are giving a higher ROI than the “old-fashioned” TV, press, and radio advertising is a costly myth. The myth hinges ... Read More »
Twitter has announced that the social networking company will now organise the replies to a tweet in such a way that users will get to see the “best content” first, bringing its mobile apps in line with the desktop. The company added that people may see replies in different order based of various factors.The ranking of the replies within conversations ... Read More »
Mumbai: The Reserve Bank of India on Tuesday said it would ease rules on what lenders can count towards their core capital requirements under upcoming Basel III rules, in moves intended to ease pressure on the cash-constrained sector. Government had estimated last year that lenders would need to raise about $17 billion from markets over four years to meet total ... Read More »
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