Tag Archives: Customer

Are Advertisers Losing Sight Of The Customer In The Digital Era?

Steve Harrison is a legendary copywriter, creative director, and author who has seen the advertising world go through peaks, troughs, and total reconstruction. We spoke to him about leading teams through upturns and downturns, about exploitation and fast turnover during the digital uprising, and about his love for simple, problem-solving advertising that puts the customer first. Hough: Throughout your career, ... Read More »

Why empowered marketers will own the customer experience by 2020

By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. A 280-character Twitter post, Instagram snap or Facebook update from a disgruntled consumer can destroy a brand’s long-built reputation and performance in an instant, so brands must deliver a consistent, connected, competitive customer experience. Those businesses that get this right are rewarded: 68% of ... Read More »

Administrative Support, Customer Service and Sales Top Most Popular Jobs at Small Businesses

Small businesses may not be adding jobs at the rate bigger companies are right now. But they are growing and adding new jobs to the economy. What jobs are getting filled at America’s small businesses, however? To find out, leading jobs site Indeed.com  looked at the job categories with the most clicks over the last three months. The most popular ... Read More »

Nextiva CEO Introduces NextOS, Offers Tips for Better Customer Experience

Tech tools can help you create great customer experiences. And a new platform from Nextiva, NextOS, aims to help businesses do just that. NextOS is an all encompassing operating system for businesses. It includes a CRM system, chat function, survey platform, improved analytics and more. And it’s all accessible from one central dashboard, so businesses can make sure that all ... Read More »

Brian Solis Discusses the Evolution of Customer Experience at NextCon17

We live in an age of continual disruption. One wave follows another. And with the good comes the challenges. Speaking at the NextCon17 conference in Scottsdale, Arizona Oct. 23 – 25, 2017, Brian Solis, a principal analyst studying disruptive technology and its impact on business at Altimeter Group, explained why all this disruption has given us so many new tech trends and ... Read More »

Red Means Stop! Banking App Cuts Customer Spending

Traffic lights don’t just work for drivers, some bank customers obey them on their smartphones too. New York: Traffic lights don’t just work for drivers, some bank customers obey them on their smartphones too. A transaction-tracking app using red, yellow and green messages to warn account holders when they are paying out more or less than usual has resulted in ... Read More »

Watch an Angry Customer Smash iPhones and MacBook at an Apple Store

The local media in France has reported a bizarre incident of a young man destroying Apple products inside an Apple Store in Dijon, France. The YouTube video uploaded by a patron present inside the store at the time, starts with the man calmly putting the iPhones on display flat on the table, before hitting them hard with what appears to ... Read More »

Mobile [Dis]service Centres Bring Customer Despair

Smartphones are a huge deal in India, and manufacturers do all sorts of things to get the attention of potential buyers. From giant hoardings on major thoroughfares, to sending out dozens of units to reviewers all over the country, smartphone makers spend crores of rupees ever year to place their phones into your attention. Unfortunately, once you’ve actually bought the ... Read More »

India Funding Roundup: A Customer Engagement Platform, Gym Aggregator, and More

Our latest funding roundup compiles seed and late stage investments in Indian startups engaged in industrial robotics, fashion e-commerce, customer engagement, online test preparation, and fitness discovery. Momark Noida-based Momark Services, a mobile app-based customer engagement platform and mobile wallet aggregator, has raised a pre Series-A funding of $600,000 (roughly Rs. 4 crores) led by YourNest Angel Fund. Kolkata-based LNB ... Read More »

Freedom 251 Maker Accused of Fraud by Customer Care Firm; Refutes Charge

In another controversial turn of events in the Freedom 251 saga, Ringing Bells has been accused of “fraud” and non-payment of dues by its customer service provider – a charge refuted by the smartphone company. Ringing Bells has on the other hand accused the BPO company, Cyfuture, of having failed in handling the huge traffic of customer calls. Cyfuture Founder ... Read More »