Tag Archives: Deep

One size fits all marketing v/s custom made: Beyond stereotypes of segments and digging deep

What is the most effective way for a brand to reach its consumer? And what defines how they build not just effectiveness but rather do so with authenticity in the consumer’s life? This is the number one question in the marketers’ mind set. And there was a time this was done in a simpler and wider form through just print ... Read More »

Deep tech startups win over ‘patient’ VC funds

MUMBAI: Funding in deep technology startups has seen a spurt with investors and VC firms pooling in more money in higher number of funding rounds in the past year as their appetite for niche products and platforms is growing significantly. Higher technology expertise, global ambitions and more availability of ‘patient’ capital have been the key reasons, experts conclude. A rising number of bets by ... Read More »