Tag Archives: Deepest

Advertising That Exploits Our Deepest Insecurities

The function of advertising, wrote Robert E. Lane in The Loss of Happiness in Market Democracies, “is to increase people’s dissatisfaction with any current state of affairs, to create wants, and to exploit the dissatisfactions of the present. Advertising must use dissatisfaction to achieve its purpose.” The web browser is a dissatisfaction-seeking machine. Every search query we input reflects a ... Read More »