Tag Archives: Demand

Here’s why the demand for diversity is driving digital marketing success

American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation and shows the American public as it is: A huge and varied spectrum of races, bodies, genders and socioeconomic classes. It’s understandable that some companies are struggling with these new standards – after all, things ... Read More »

‘With evolving consumer demand, role of advertising has altered dynamically’

Changing consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are forced to adapt to the changing media environment. The time has come to explore options beyond traditional advertising, maintained industry experts at The Indian Society of Advertisers’ (ISA) Conference. Sunil Kataria, CEO, India & SAARC, Godrej Consumer ... Read More »

Nvidia Overestimated Bitcoin Mining Demand, Stuck With Excess GPU Inventory: Report

HIGHLIGHTS Nvidia apparently has a surplus of current generation GPUs This has resulted in the delay of launching new ones A top OEM has reportedly returned 300,000 GPUs to Nvidia At Computex 2018, Nvidia CEO Jen-Hsun Huang announced that the company would not be launching any new GPUs for “a long time”. Perplexing when you consider that the GeForce 10 series of cards ... Read More »

DIPP Says No Decision Yet on Apple’s Demand for Concessions

The government has not taken a final decision yet on the concessions being sought by US iPhone maker Apple for setting up a manufacturing unit in India, a top official said on Monday. Secretary in the Department of Industrial Policy and Promotion (DIPP) Ramesh Abhishek said that Apple has submitted certain demands for the government’s consideration. “We had a meeting ... Read More »

Google’s Pixel Phones Shine Despite Misgauging Demand

The Pixel phone, Google’s answer to Apple’s iPhone and Samsung’s Galaxy, is off to a promising start – but might have done even better had Google managed consumer demand as smartly as the device’s sleek design. Although Google hasn’t released sales figures, industry researchers say the Pixel has been a hot item since its October debut was greeted with mostly ... Read More »

Fuel Prices, RBI Policy To Fuel Passenger Vehicle Demand In 2017: Fitch

Chennai: Low fuel prices coupled with an accommodative monetary policy from the Reserve Bank of India (RBI) is what credit rating agency Fitch Ratings expects to support demand for passenger vehicles in 2017. According to Fitch, the demonetisation of 500/1,000-rupee notes would impact sales of luxury cars and not sales of other automobiles — two wheelers, small cars and commercial ... Read More »

Demonetisation To Impact Small Firms, Rural Demand: Tata Steel

  New Delhi: The government’s move to demonetise currency will impact the secondary steel sector as most of the business conducted by these mini mills and rolling factories is cash-based, which in turn would help the large producers, Tata Steel said. Counted among the top 10 steel makers globally, the Mumbai-based firm said that demonetising will also temporarily impact steel ... Read More »

Big Oil’s Entry To Heat Up India, World’s Fastest Growing Hub Of Demand

  Global oil majors BP Plc and Rosneft PJSC are eyeing a piece of India’s $117 billion retail market for fossil fuels, threatening to shake up government-owned companies that have faced little competition for a decade. BP has already secured licenses to open as many as 3,500 fuel stations in the world’s second most-populous nation. Rosneft gained access to about ... Read More »

Sony Sees Strong Demand for PS4 Games as Mobile Business Slumps

Sony said Tuesday its fiscal first half net profit dived owing to a sharp rally in the yen and losses linked to the sale of its battery business. The Japanese electronics giant, which has been shedding assets as part of a broad restructuring, said it had a JPY 26 billion ($248 million or roughly Rs. 1,655 crores) net profit in ... Read More »

iPhone 7 Plus Demand May Hit Apple’s Profits This Holiday Season

Apple Inc said it was caught off guard by how many people want to buy its biggest smartphone, the iPhone 7 Plus, and the miscalculation may hit profits this holiday season. The technology leader is not sure it can make as many units of the iPhone 7 Plus as consumers want in time for the Christmas shopping rush, Apple’s Chief ... Read More »