Tag Archives: Digital

Telangana | Digital Job Exchange

Labour minister Ch. Malla Reddy (in white) at the launch of the DEET platform Job searches may no longer be a tedious affair, at least in one Indian state. A first-of-its-kind initiative in the country, the Digital Employment Exchange of Telangana (DEET) was launched on August 26, 2019. The online exchange uses data analy-tics and artificial intelligence to connect prospective ... Read More »

Finding Investors Using Digital Marketing

It’s not rocket science. Emerging growth companies and hedge/venture funds need to find investors. While there are many ways to do this, the process can be streamlined. Digital marketing is a great way to use analytics to identify potential investors. I will give you some of the big picture steps in this article. Then, I will lay out some of ... Read More »

Here’s why the demand for diversity is driving digital marketing success

American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation and shows the American public as it is: A huge and varied spectrum of races, bodies, genders and socioeconomic classes. It’s understandable that some companies are struggling with these new standards – after all, things ... Read More »

Digital ad spend in regional media set to grow to $3 billion by 2023 as internet user base swells

Fuelled by a growing base of online users, digital advertising spend in the regional media is set to grow from $300 million in 2018 to $3 billion by 2023, said a report titled ‘Vernacular is NOW, not the future’ by RedSeer Consulting. Facebook and Google currently account for 80 per cent of Indian digital advertising spend. According to the report ... Read More »

How’s Ericsson’s Digital Services Business Faring?

Ericsson’s Digital Services business is a software-driven business that provides solutions for wireless carriers, including: Business support systems, handling billing, payments, customer management, and other business-related functions Operational support systems that enable operators to monitor, control, analyze and manage their networks Telecom core and IT Cloud services How Has The Business Been Faring? Segment sales declined ~2% to SEK 38.1 ... Read More »

TAM Media Research, Israeli firm develop digital advertising measurement tools

TAM Media Research, along with Israel-based business intelligence solution provider BI Science, has unveiled Digital AdEx, a service to monitor and provide information on advertisements across more than 3,000 digital publishers. “We have been working with BI Science for over a year on Digital AdEx,” TAM Media chief executive LV Krishnan told ET. “We soft-launched the service a few months back, and ... Read More »

Are Advertisers Losing Sight Of The Customer In The Digital Era?

Steve Harrison is a legendary copywriter, creative director, and author who has seen the advertising world go through peaks, troughs, and total reconstruction. We spoke to him about leading teams through upturns and downturns, about exploitation and fast turnover during the digital uprising, and about his love for simple, problem-solving advertising that puts the customer first. Hough: Throughout your career, ... Read More »

Digital lending startups enter classrooms to grow business

While it might push up interest rates, in many cases institutes are open to bearing the interest rates, since quick financing options give them more applicants. BENGALURU: Digital lending startups have started giving out loans for education and professional courses, expanding from focusing mostly on the personal loans and consumer lending space. Bengaluru-based Zest Money is betting big on lending for professional education purposes ... Read More »

Digital addiction can be as bad as substance abuse, can lead to depression

Turns out, digital addiction can increase the feeling of loneliness, anxiety, and depression among people. In a new San Francisco State University study, researchers Erik Peper and Richard Harvey argued that overuse of smartphones was just like any other type of substance abuse. “The behavioural addiction of smartphone use begins forming neurological connections in the brain in ways similar to ... Read More »

How Digital Gaming In India Is Growing Up Into A Billion-Dollar Market

Participants at the 2018 DreamHack video gaming festival in Leipzig, Germany. India is one of the top five countries for mobile gaming in the world, and online gamers base in the country is estimated to become 310 million by 2021. (Photo credit by Getty Images) The Indian digital gaming industry is growing rapidly, with behemoths like Alibaba backed-Paytm, Tencent, Youzu and Nazara investing in ... Read More »