Tag Archives: Digital

Mandeep Singh is India’s youngest digital media manager who is rocking Punjabi cinema

Young men and women are making their mark in the Indian social media sector. With every passing day, social media is becoming a career of choice for millions across the country. However, only those can sustain in this field who are hard working and passionate about it. One such charismatic young man is Sirsa-based Mandeep Singh. This 23-year-old influencer started ... Read More »

5 Ways Brands Can Reinvent Their Digital Marketing Strategy

We are all doing our best to cope under the current circumstances, and I believe that within adversity lies an opportunity to change, evolve and adapt. Whether you’re an individual, entrepreneur or brand, the need of the hour is to reassess, rethink and reinvent your approach. While influencers, billionaires and corporations are joining hands to aid those in need, brands need to sustain business activities ... Read More »

Choosing A Digital Advertising Platform In The Age Of AI

Ads seamlessly integrated into the Facebook Feed, carefully customized to each user’s usual content. Instagram story ads popping up naturally as you swipe through your friends’ stories. Acquiring digital ads today is arguably much easier than it was in the past. With the exponential rise of technology and the increasing digitization of companies worldwide, the process of buying and selling ... Read More »

Remember: Digital Marketing Is A Long Game

Pivoting from the world of software engineering to where I am now, running a digital marketing agency, was quite a transition. But after being in this industry for more than 12 years now, I still remember something a mentor told me that has affected how I approach business to this day. It was a story about how when they first ... Read More »

Digital advertising to grow at 27% in 2020 to reach Rs 17,377 crore: DAN

MUMBAI: Digital advertising in 2019 witnessed a 26% increase over 2018 to reach Rs 13,683 crore, even as overall advertising witnessed a sober 9.4% growth, as per the latest report by the Dentsu Aegis Network. The report pointed out that digital continues to grow and will grow at 27% in the current year to reach Rs 17,377 crore by the end of 2020 and cross ... Read More »

Telangana | Digital Job Exchange

Labour minister Ch. Malla Reddy (in white) at the launch of the DEET platform Job searches may no longer be a tedious affair, at least in one Indian state. A first-of-its-kind initiative in the country, the Digital Employment Exchange of Telangana (DEET) was launched on August 26, 2019. The online exchange uses data analy-tics and artificial intelligence to connect prospective ... Read More »

Finding Investors Using Digital Marketing

It’s not rocket science. Emerging growth companies and hedge/venture funds need to find investors. While there are many ways to do this, the process can be streamlined. Digital marketing is a great way to use analytics to identify potential investors. I will give you some of the big picture steps in this article. Then, I will lay out some of ... Read More »

Here’s why the demand for diversity is driving digital marketing success

American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation and shows the American public as it is: A huge and varied spectrum of races, bodies, genders and socioeconomic classes. It’s understandable that some companies are struggling with these new standards – after all, things ... Read More »

Digital ad spend in regional media set to grow to $3 billion by 2023 as internet user base swells

Fuelled by a growing base of online users, digital advertising spend in the regional media is set to grow from $300 million in 2018 to $3 billion by 2023, said a report titled ‘Vernacular is NOW, not the future’ by RedSeer Consulting. Facebook and Google currently account for 80 per cent of Indian digital advertising spend. According to the report ... Read More »

How’s Ericsson’s Digital Services Business Faring?

Ericsson’s Digital Services business is a software-driven business that provides solutions for wireless carriers, including: Business support systems, handling billing, payments, customer management, and other business-related functions Operational support systems that enable operators to monitor, control, analyze and manage their networks Telecom core and IT Cloud services How Has The Business Been Faring? Segment sales declined ~2% to SEK 38.1 ... Read More »