Tag Archives: Digital

Unplugged Parenting – the smart new way to have a family digital detox

End the iParenting wars CREDIT: CHRISTOPHER FURLONG/GETTY Do you feel concerned about the amount of time your children spend online?  Do you find technology causes friction as you wrench their screens off them at the dinner table and bedtime? Rare is the parent who will answer no to either of those questions. But then ask yourself this. Do you also endlessly check your ... Read More »

Digital Advertising Spends To Triple In Next 3 Years

Thanks to explosive growth in smart phones, rapid internet penetration and cheaper data rates, there is some good news for all digital platforms. Digital advertising spends are set to triple very quickly to cross Rs 23,790 crore by 2020 from Rs 6,830 crore in 2016. Also, as the percentage share of the overall advertising pie, the share of digital advertising ... Read More »

Fox plans more 6-second ad slots, as digital influences television

Digital advertising hit a huge milestone this year: in the US, the Interactive Advertising Bureau (IAB) says that digital ad spend surpassed television ad spend for the first time ever. By most estimates, digital will overtake television on a global basis this year. As the balance of power shifts, the impact of digital is not only reflected in ad spend but in ... Read More »

IDW Entertainment Launches Digital Studio Initiative

IDW Entertainment, the independent content studio that is a division of IDW Media Holdings, has launched the IDW Digital Studio, aimed at content development, production, distribution and engagement with a primary focus on building franchises. “IDW Digital Studio’s primary objective is to become a global leader in ground breaking, original, on-demand entertainment for the “geek culture” audience across digital media networks,” ... Read More »

A media company known for supermarket magazines is upending the digital publishing model

Bauer Xcel Media US wants to be at the forefront of using data and analytics. The US digital offshoot of the German media giant encourages its editors and sales teams to collaborate Bauer editors take into account what content will make the most money from ads when making decisions on what to cover. Editors are supposed to think about what their readers ... Read More »

These Digital Entertainment Junkies are Out to Conquer the World

Entertainment is the fourth sine qua non added to the popular slogan of our socialism – food, clothing and shelter (Roti, Kapda aur Makaan). While smartphone actually outsmarted the ‘idiot’ box in recent past as the primary screen for entertainment, the 4G roll-out reinforced digital to be the new mass entertainer. What begins now is the democratization of digital entertainment ... Read More »

Digital platforms to drive growth in media and entertainment: Report

According to EY’s report on the industry growth in digital media businesses would far outpace TV, print, radio or music concerts at 26 per cent CAGR between 2016 and 2021. MUMBAI: India’s media and entertainment industry is forecast to touch $34.8 billion by 2021, logging a CAGR of 11.8 per cent in the preceding five years, paced by significant growth in digital platforms that ... Read More »

Digital marketing calendar Old wine in a new bottle

In today’s digital world, we often come across clients who feel their marketing strategy is in place but the execution is ‘just not happening’. More often than not, their sentiments are echoed by the various agencies working on the brand as well. In our opinion, in spite of hard work, the results are sub-optimal because there is no over-riding digital ... Read More »

Is digital an effective mass market medium?

The amount of data available to marketers using digital channels is immense. But while digital is lauded for its ability to allow brands to reach the right consumer, at the right time, in the right environment, the question remains whether it is an effective medium for mass marketing. Digital channels are often accused of making marketers think too narrowly in their activity, meaning they ... Read More »

He Buys a Lot of Ads, and He’s Frustrated With Digital

LOS ANGELES — Marc S. Pritchard, the chief brand officer of Procter & Gamble, has become the face of marketers’ frustrations with digital advertising this year. His message to the industry: Grow up. With the clout that comes with overseeing marketing for one of the world’s largest advertisers — one that includes household brands like Gillette, Tide and Crest — ... Read More »