Tag Archives: Experience

HTC One M10 to Offer ‘Very Compelling Camera Experience’

HTC recently teased its next flagship smartphone, believed to be unveiled as One M10, in a tweet that included an image of a phone sporting a chamfered metal body. Now, a company executive has praised the camera experience on the device. HTC’s Chief Financial Officer Chialin Chang during an interview told CNET, “We can confidently say that HTC will have ... Read More »

Unity Hyundai Becomes India’s First Digital Automotive Experience Outlet

Hyundai Motor India Limited (HMIL) has inaugurated India’s first Digital Automotive Experience Outlet called Unity Hyundai in the national capital. The Korean carmaking firm is India’s largest passenger car exporter and 2nd largest manufacturer. The company has taken a ‘New Thinking, New Possibility” approach which is aimed at offering customers a completely new way to shop for a car by ... Read More »

For Smartphones, Experience Finally Trumps Specifications

For years, each new smartphone was launched with a barrage of specifications highlighting why this handset was the latest, greatest, and the only phone worth your money. It’s been so pervasive in marketing that most customers also focus only on the specifications under the hood, instead of the experience they would derive from the device. If you look at the ... Read More »