Tag Archives: Festive

How MarTech can turn festive marketing into profits for any brand

With great diversity comes a great number of festivals. Festivals in India are like hotspots of emotion and celebration laid out throughout the year. And it’s important for marketers to leverage these emotions – in one way or another – to make their products/services a part of these celebrations. Sounds like a good idea, right? Unfortunately, every marketer out there ... Read More »

Broadcasters set to drop MRP of flagship entertainment channels in festive season

MUMBAI: Top broadcasters are reducing the a la carte price of each of their flagship general entertainment channels to Rs 12 per month from Rs 19 as a festive offer even as the sector regulator is reviewing its new tariff order. Zee Entertainment EnterprisesNSE -1.02 % (ZEE) on Friday dropped the MRP of six of its GECs – Zee TV, Zee ... Read More »

Festive weekends bolster cinema advertising industry

Akshay Kumar and Bhumi Pednekar in a still from ‘Toilet: Ek Prem Katha’. New Delhi: For Akshay Kumar’s satirical comedy Toilet: Ek Prem Katha, an Independence Day holiday weekend release, digital cinema distribution network UFO Moviez reported a 70% increase in advertiser interest compared to a regular Friday. In April, director S.S. Rajamouli’s war epic Baahubali 2: The Conclusion had proven disproportionately large for ... Read More »

Moto Z to Launch in India This Festive Season, Lenovo Executive Confirms

Chinese technology giant Lenovo will bring the much-awaited modular smartphone Moto Z to the Indian market this festive season. The Moto Z, which was unveiled globally in June this year, allows users to attach a set of accessories called Moto Mods to the back of the device that adds various functionalities to the device. “We will launch 8 new devices, ... Read More »

Maruti Suzuki Ignis India Launch On Schedule; Will Arrive This Festive Season

As opposed to ongoing rumours about the Maruti Suzuki Ignis’ launch being postponed to 2017, the Indo-Japanese carmaker has told us that it will go ahead with the launch of the car this year itself. Slated for a festive season launch, the all-new Ignis will be Maruti Suzuki’s first sub-4 metre crossover in the Indian market. The car was first ... Read More »

India-bound Jaguar F-Pace Specifications Revealed; Launch in Festive Season

Jaguar’s first-ever SUV, the F-Pace, is all set to hit the Indian roads and well and it will be here by Diwali this. The F-Pace is not a sedan on stilts, it isn’t a plush little crossover, and nor is it a soft-roader. Yes, the concept of Jaguar coming out with an SUV is a bit alien but the F-Pace ... Read More »