Tag Archives: FSSAI

BE Exclusive: Creativity at test as FSSAI pushes new advertising norms

How far one can go with creative advertising when getting ‘hurt’ becomes a new normal? The recent ad campaign by Surf Excel on Holi celebrations saw a huge backlash after Twitteritis went all out criticising the ‘misleading’ ad causing ‘hurt’. The ad later disappeared silently. Creating successful advertising campaigns under the regulatory framework was already difficult with brand ambassadors even facing prosecution ... Read More »

Food Regulator FSSAI Launches Consumer Grievances App

Food safety regulator FSSAI has launched a mobile app through which consumers can raise their concerns related to quality of packaged food and the food served in ready-to-eat outlets. Since most of the times the form of food consumed is either packed or serviced, the app provides food safety tips and food safety laws as prescribed by the regulator through ... Read More »